Emma Allcock

Content Producer

Emma Allcock began her career in the world of fashion and beauty in 2015, interning for various PR fashion houses. Naturally her love for style soon extended to beauty, and Emma landed firmly in the beauty and wellness world thanks to an internship-turned-role at local Australian fragrance brand Maison Blanche. One thing that remained consistent whether unpacking accessories or creating social content? Her commitment to an always-perfect manicure. Luckily, she’s since turned her talents to helping her readers achieve the same, writing about all things beauty and wellness. Emma is now a Content Producer for Australian Women's Weekly, with her words and recommendations also appearing across Marie Claire, ELLE and BEAUTYcrew. Emma loves the process of diving deep into the world of testing (and writing) about everything from haircare to fragrance. When she’s not slathering her skin in something new, she’s going for an early morning stroll to catch a stunning sunrise (coffee in hand, of course), because life’s all about that wellness balance after all.

Relationships

Here are all the need-to-know questions to ask your ageing parents

Christmas time is the perfect time to check in and help them live independently for as long as possible.

Brought to you by Mable

Health

Fun and fitness: 5 activities to get your heart pumping

No mindless treadmills allowed.

Lifestyle

Looking for a team day? These four spots make bonding feel effortless

Because the best teams are built through shared moments, not spreadsheets.

Skincare

This ethical Australian skincare brand just simplified your routine

Three steps to supported skin.

Brought To You By Vixin

Food

I have over a decade of barista experience. These are my thoughts on the innovative Ninja Luxe Café Premier Espresso Machine

With over a decade of barista experience under my belt, I feel well-equipped when pouring myself the perfect cup of coffee in the morning. And even more equipped to pass judgment on any at-home machine promising to pour the perfect cup. So, when given the chance to put the Ninja Luxe Café Premier Espresso Machine […]

Beauty

The at-home facial routine for a rejuvenated glow

It’s never too late to pamper yourself.

Brought To You By Elizabeth Arden Hyaluronic Acid + Peptides Ceramides

Home

4 tips to transform your home this spring

Take your home from cluttered to clean

Brought To You By Kmart

Travel

Hit reset with this effortless wellness getaway

Indulge in the refresh...

Brought To You By Destination Central Coast

Beauty

This Luxury Skincare Duo Makes The Perfect Mother’s Day Gift

Our mums are always there for us, throughout our lives, teaching us everything they know. Including passing down their beauty and skincare wisdom. But now it’s time to turn the tables and there’s no better time than Mother’s Day to give back with a gift that will take care of her. Now, don’t get us […]

Brought to you by Elizabeth Arden PREVAGE®

Health

Here’s why team sport is a game-changer for women of all ages

It’s not just physical but mental, emotional and social as well…

Brought to you by Pacific Smiles Dental

Beauty

Have you noticed your skin changing during perimenopause?

Here’s how to press ‘pause’…

Brought To You By Synergie Skin