The best of Black Friday 2024: Our ultimate guide to top deals and discounts

Let’s face it, who doesn’t love a killer sale? Black Friday is the ultimate shopping event where you can save big on everything from home gadgets to beauty must-haves, and this year is shaping up to be the best yet.

Got a wishlist you’re itching to tick off? Whether you’re after a tech upgrade, a wardrobe refresh, or ready to dive into some early Christmas shopping, you’ve landed in the right place. We’ve done all the heavy lifting, scrolled through endless sales and cherry-picked the best deals just for you.

From Dyson to Samsonite, Sephora to The Iconic, and even Myer to David Jones and Adore Beauty – we’ve got you covered. Think of this as your go-to Black Friday shopping guide.

The best Black Friday sales in Australia 2024

We’ve been hunting down this year’s Black Friday deals like it’s our full-time job (because honestly, it actually is). The AWW team has been knee-deep in newsletters, sale previews and sneaky early discounts, all so you can skip the hassle and get straight to the good stuff.

Black Friday might not officially kick off until November 29, but let’s be real – the best bargains are already dropping. So, we’ve put together our Black Friday shopping guide to ensure you don’t miss a thing. Grab a comfy spot, maybe a snack and let’s get shopping!

What the AWW editors are shopping this Black Friday

If you’re looking for some inspo, we’ve handpicked the items we’re eyeing. Don’t wait too long — we can’t guarantee someone won’t swipe these from your cart!

Black Friday sales from our favourite retailers

Home, beauty and travel Black Friday sales

Editor’s picks: The best retailers to shop this Black Friday

When it comes to a sale, some retailers just do it better. Whether it’s an amazing discount on that must-have item or a surprise deal you didn’t see coming, these brands always deliver. Below are some of our top picks.

• Antler: Up to 40% off with savings across luggage and accessories from November 8 to November 21
• Temple & Webster: Save up to 50% off now
• WelleCo: 20% off all products from Elle McPherson’s popular ingestible brand, and 25% off new subscriptions for the first three months from November 14 to December 2
• The Good Guys: Early Black Friday deals on now
• Sephora: Festive Frenzy happening now
• Fantastic Furniture: 4000+ products on sale now
• Dyson: Up to 45% off selected Dyson tech
• WHO IS ELIJAH: 20 to 40% off best-selling fragrances from November 14 to December 2. 25,000 free fragrance samples will also be included in orders. Plus, you could win a holiday and a week’s rent
• Emma Sleep: Up to 60% off and up to $2787 savings from November 5 to November 18 during Emma Sleep’s Early Black Friday & Click Frenzy Sale
• Sheet Society: 20 to 50% off everything
• The Iconic: 30% off during Iconic Frenzy
• Adore Beauty: Adore Frenzy sale happening now
• Luxo Living: Enjoy up to 50% off top-selling items
• July: Buy two or more items and save up to $200
• Lovehoney: Up to 50% off across entire range of products happening now until stocks last
• Castlery: Save up to $550 off storewide if you sign up to the Castlery Club
• Paula’s Choice: 25% off limited-edition holiday kits from October 19 to December 31
• Epzen: 30% off sitewide + an extra 10% off bundles
• City Chic: Up to 40% off from November 29 to December 2

What date is Black Friday in Australia?

Black Friday falls on Friday November 29 this year, but many deals have already started sneaking in. So, while the official event is just around the corner, you don’t have to wait to start ticking off your wishlist. Many sales also extend through the weekend into Cyber Monday on December 2, so you’ve got plenty of time to shop, shop, shop.

What is Black Friday and Cyber Monday?

Black Friday is the ultimate sales event that originated in the U.S. but has since become a global phenomenon. It kicks off the day after Thanksgiving, and retailers offer massive discounts on everything from electronics to fashion and more. Cyber Monday follows right after, making it the perfect excuse for a second round of shopping without ever leaving your couch.

How does Black Friday compare to other sale events?

If you thought Boxing Day was better than Black Friday, think again. Black Friday boasts some of the steepest discounts of the year, often beating those end-of-year sales. Whether you’re after tech, homeware or beauty, Black Friday offers discounts that are hard to beat. It’s the grand finale of shopping events, and trust us, you’ll want to be in on it – especially with Christmas right around the corner!

What do people buy the most on Black Friday?

Tech gadgets, beauty products and home essentials are top of the Black Friday shopping list. From the latest iPhones and smart TVs to skincare bundles and kitchen appliances, people are always on the lookout for the best deals on high-ticket items.

But don’t worry, you don’t need to break the bank – there are plenty of amazing deals across all categories, whether you’re splurging or just picking up a few practical finds.