It’s not a toothbrush, claims Dyson of its latest revolutionary product, the Camerajet.
The not-a-toothbrush appears to be an electric toothbrush with some unprecedented and over-engineered inclusions and features. One aspect that drew our eyes this morning: a camera. It is the first toothbrush to have a camera.
Everyone was thinking the same thing: “Do we really need a camera in our toothbrush?”
I would argue no; the average person does not need a camera in their toothbrush. The toothbrush’s function is to clean our teeth. However, everyone seems to want to put cameras everywhere. We’ve got cameras in those (creepy) Meta glasses, in our fridges, and in our headphones. Also, it features AI technology, something that everyone is adding into everything from our toasters to our litter boxes. Do we really need to outsource the doneness of toast to an AI engine?
As Dyson says, “it’s not a toothbrush”. What it actually is, they say, is a “camera-viewing, tooth-scanning, gap-finding, jet-washing, liquid-flossing, mouthwash-dispensing, technique-teaching, live-streaming, plaque-blasting, precision-cleaning, toothbrush”.
Now, a few of those attributes stand out to me. I can absolutely see a benefit in the more toothbrush-y ones for people with limited mobility or who don’t want a bottle of mouthwash on their bathroom counter. Technique-teaching may also help improve techniques, as it suggests.
Dental health is incredibly important throughout our whole lives, in our youth and also when we hit our perimenopausal and menopausal years. As we learned at the Melbourne Health Summit in 2025: “Our mouth is like a vagina with teeth.”
So said Cathryn Carboon from Colgate, whose statement was sound, as our oral mucosa is almost identical to that of our vaginas. So, when our estrogen drops, it drops everywhere, from our vaginas to our mouths.
However, the “live-streaming” gives me pause. Will the next viral TikTok trend be showing your cavities? Much like the much-aligned and weirdly satisfying “pimple-popping videos”? Could this make people insecure about their teeth spacing? Instead of a “thigh gap”, will we as a society start lauding a “molar gap”?
Beyond that, bathrooms aren’t really the ideal place for a livestreaming camera – for so many reasons. The 100k pixel macro lens camera takes 28 images per second, and then AI analyses whether you’ve missed any gaps. However, Dyson does state on their website that “Images are deleted from the app immediately after viewing – never stored, never shared.”
Smart brushes aren’t a new invention. Other toothbrush makers like Oral-B and Philips offer models with companion apps that connect via Bluetooth to track brushing time (and quality) and other user data. The Dyson Camerajet works with the MyDyson app to provide live-viewing and brushing guidance.
But as with their vacuums and hairstyling tools, the engineering is what sets this product apart. It features a diaphragm pump with delivered “targeted, pressurised jet in as fast as a tenth of a second”, let control to optimise the pressurised water for flossing, a powerful oscillating sonic motor (and a sonic dampener so your head isn’t jossled by the speed). It also comes with a sleek 3-in-1 dock that charges and refills the toothbrush plus a matching travel case.
Dyson is also selling toothpaste formulated to work best with their toothbrush in ginger, spearmint, and lemon flavours. It comes in ceramic pink or ceramic ultra blue and starts at $799.00.
But hey, there were some naysayers when Dyson released its hairstyling tools, and it revolutionised that industry. Maybe this is the next big thing.
Find out more on the website.
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