At a glance…
- Australian actor Chris Hemsworth has teased a new wellness product called “KINSYN”.
- The “next generation of wellness” is “coming soon”, according to its social media profiles.
When you think of a fit and healthy Australian, one of the first people to come to mind is likely Aussie actor Chris Hemsworth. And it looks like he’s about to share his secrets to wellness in a new endeavour: KINSYN. “The next generation of wellness” is “coming soon-ish”, says the Instagram bio of the new project.
Two videos have been posted to promote KINSYN. In one, Chris walks by a white box emblazoned with “KINSYN” on a pedestal and walks off with it. In the second, he walks by a wall with the words: “Here’s to living forever-ish.” So whatever it is, longevity is clearly one of its aims.
There is little to no information on the website, other than a sign-up form. However, I did sign up, and in the first email they gave another teaser about what’s to come: “People always ask Chris what he’s doing next. (Hint: He plans to do it for a really, really long time.) So my guess is, again, longevity.
About 7 months ago, Dr Henry Legere, a Harvard-trained immunologist, launched a brand called KINSYN. The branding appears to be the same. In his launch video on Instagram, he explained that KINSYN was built around a simple idea: “that health care should be proactive, not reactive.” The caption to his video states that KINSYN is a “data engine” that provides personalised wellness.
“The KINSYN platform combines science, data, and real human care to help people live longer, healthier and better lives.”
While it’s unclear whether the two KINSYNs are the same (we will have to wait for the official launch announcement), it’s also unclear as to whether it will launch Down Under. The emails note an address in Texas, USA. All of the employees on the LinkedIn page are also based in the USA. And there is no Kinsyn registered on the Australian Business Register. However, considering the strict wellness laws here in Australia, it may take some time before it comes to our shores.
It certainly tracks that the Thor actor would be interested in the wellness industry. He previously worked on a documentary with his father to explore how to stave off dementia and embrace living. In 2022, while filming his series Limitless with National Geographic/Disney+, he underwent genetic testing and discovered that he carries two copies of the APOE4 gene variant, which increases his statistical risk of developing Alzheimer’s disease.
His father, Craig, is living with early-stage Alzheimer’s, and his grandfather also had the condition. Learning he was genetically at risk led the actor to reconsider his work-life balance and prioritise family, and also discover ways to mitigate his risk. This culminated in a documentary special, Chris Hemsworth: A Road Trip to Remember. In this documentary, Chris and his father Craig travel by motorcycle to visit places that had great meaning in their family’s history.
“My Dad and I had always spoken about taking a trip back to the Northern Territory, where our family had lived years ago, but we had never been able to set aside the time to actually do it,” said Chris in a statement at the time.
“More recently, the idea of taking that road trip reemerged with more pressing importance. The result was a more profound, more moving, and more surprising journey than I ever anticipated.”
Read more about Chris Hemsworth: A Road Trip to Remember here.
The Extraction star has been diversifying his portfolio for a while. Previously, the Marvel star launched Centr, a holistic health, fitness, nutrition, and mindfulness mobile and web app, in 2019. While he was in training for his iconic role as the God of Thunder, he worked with wellness and fitness experts, which inspired him to found Centr. However, it was acquired by HighPost Capital in 2022. Chris remains on the website as a founder and retains shares.
Also in 2022, Chris co-founded Wild State film and television production company with Benjamin Grayson. It established partnerships with National Geographic and Artists Equity, the company associated with Ben Affleck and Matt Damon, and co-produced recent projects such as Limitless, Extraction II, and Crime 101. However, on 25 September 2026, Page Six reported that Chris was shuttering the company after four years. Chris and Wild State haven’t publicly confirmed why it has shut down, but according to reports, certain partnerships expired.
In addition to his international fame from the Marvel Cinematic Universe and the Centr app, he also recently became co-owner of the Sydney-based whisky distillery, Archie Rose.
Given his interests in health and wellness, it tracks that he would invest in or lend his image to whatever the “next generation of wellness” KINSYN turns out to be.
Watch this space!
