As Australians, a love of the beach or pool is practically part of our DNA. It’s no surprise then that we’re home to some of the world’s most beloved swimwear brands. They offer pieces for every occasion, from pool lap-swimming to beachside-lounging and strolling back to your home or hotel; every budget, bargain to investment; and every body shape, slim or athletic to curvy.
Most importantly, though, and one of the main features that sets Aussie swimwear brands apart from others around the world, is that they understand that bathers should be able to withstand the scorching sun, salty water and endless hours in the surf.
So, what are some of the best Australian swimwear brands to have on your radar? We’re highlighting the need-to-know names here, from a jewellery brand that only launched into swim in October 2025, to well-established swim-dedicated companies, operating since as early as 1975.
Jump ahead to the best Australian fashion brands:
- Seafolly – Best for resortwear
- Bondi Born – Best for minimalist swimwear
- Form and Fold– Best for larger busts
- Fella Swim – Best for timeless styles
- Jets – Best for supportive one-pieces
- Cotton On Body – Best for budget-friendly options
- Alemais – Best for statement swimwear
- Bond-Eye – Best for crinkle-fabric swim
- Arms of Eve – Best for glamorous bikinis and one-pieces
- Bydee – Best for multicoloured prints
The best Australian swimwear brands to shop in Australia 2025
These are all the Australian brands we think are doing swimwear best in 2025.
01. Seafolly
Best for: resortwear
Having started in Sydney’s Bondi Beach in 1975, Seafolly has become one of Australia’s most well-known swimwear brands, stocked at major e-tailers, 44 stores around the country and 12 overseas. It’s known for its colourful designs and wide range of styles.
Our top picks:
Seafolly C Shells Ring One-Piece
$230 at The Iconic
Seafolly Beach Edit Mini Cover-Up
$170 at David Jones
Seafolly Triangle Bikini Top
$120 at The Iconic
02. Bondi Born
Best for: minimalist swimwear
Though Bondi Born was inspired by Australia’s iconic Bondi Beach, it first launched in the UK in 2015 before arriving on our shores in 2017. The brand is majority female-owned and run, and stocks swimwear, cover-ups, dresses and ready-to-wear, dressy enough to suit a special occasion.
Our top picks:
Bondi Born Gwen One-Piece Swimsuit
$300 at David Jones
Bondi Born Aria Bikini Top
$160 at The Iconic
Bondi Born Cremona Kimono Coverup
$280 at The Iconic
03. Form and Fold
Best for: larger busts
Those with larger busts know how infuriating and off-putting swimwear shopping can be when you can’t find a top that properly fits. Recognising this frustration, Stephanie Korn and Carly Warson launched Form and Fold, a swimwear brand that caters to busts with a D cup and above without sacrificing on style.
Our top picks:
Form and Fold The Line Underwire D-G Top
$170 at The Iconic
Form and Fold The Tilt Underwire D-G One Piece
$325 at The Iconic
Form and Fold The Sarong
$220 at David Jones
04. Fella Swim
Best for: timeless styles
Fella Swim entered the Australian swimwear market in 2012 and has since gone on to dominate with its impressive variety of tops, bottoms and one pieces. What truly sets Fella Swim apart is its custom sizing scheme, which allows you to select your body shape for the perfect fit. If for some reason your suit still doesn’t fit right, Fella offers custom alterations to make sure you’re comfortable.
Our top picks:
Fella Swim Dolce One-Piece
$275 at The Iconic
Fella Swim Sarong Skirt
$120 at The Iconic
Fella Swim Marco High-Waisted Bottom
$90 at David Jones
05. Jets
Best for: supportive one-pieces
Jets was started by Jessika and Adrian Allen in Sydney in 2001, with a range focused on flattering shapes, timeless styles and ethical production. They were acquired by Seafolly in 2020, and don’t have any of their own physical stores. They’re best known for their one-pieces.
Our top picks:
Jets Halter One-Piece
$170 at The Iconic
Jets Jetset Underwire Triangle Bikini Top
$120 at The Iconic
Jets Tirari Nights Embroidered Mini Kaftan
$240 at David Jones
06. Cotton On Body
Best for: budget-friendly options
Who says budget-friendly swimwear can’t be stylish? Cotton On Body has bikinis, one-pieces and swim cover-ups for as low as $20. You can buy pieces separately, or in bundles of two or three pieces for discounted rates.
Our top picks:
Cotton On Body String BIkini Top
$29.99 at The Iconic
Cotton On Body Bandeau Bikini Top
$29.99 at Cotton On
Cotton On Body Thin Strap One-Piece
$39.99 at The Iconic
07. Alemais
Best for: statement swimwear
Australian fashion brand Alemais launched a swim range in 2022. Like their clothes, their swim features colourful, eye-catching prints in unique styles.
Our top picks:
Alemais Maroc Frayed Cotton-Voile Pareo
$170 at Net-a-Porter
Alemais Martine One-Piece Swimsuit
$270 at David Jones
Alemais Orange Blossom Zip Scoop Top
$150 at Alemais
08. Bond-Eye Swim
Best for: crinkle-fabric swim
Bond-Eye Swim was founded in Sydney in 2011 and is inspired by the laid-back Bondi Beach lifestyle. The brand is known for its patented crinkle fabric with four-way stretch, with unsized pieces designed to comfortably fit sizes XS to L.
Our top picks:
Bond-Eye Ring Side Madison One-Piece
$245 at Stylerunner
Bond-Eye Mara One-Piece
$180 at The Iconic
Bond-Eye Zuri 1 Pce
$180 at The Iconic
09. Arms of Eve
Best for: glamorous bikinis and one-pieces
Jewellery brand Arms of Eve, which started in 2017, launched swimwear in October 2025. The range is limited for now, with pieces in just two colours — chocolate and matcha — and only three styles — Capri, Montauk and Miami.
Our top picks:
Arms of Eve Verona Wrap Skirt
$129 at The Iconic
Arms of Eve Capri Bikini Top
$99 at Arms of Eve
Arms of Eve Montauk Full-Piece
$159 at Arms of Eve
10. Bydee
Best for: multicoloured prints
Bydee founder Dessy Hairis sold her swimwear at Sydney markets from 2016 to 2019 before opening the brand’s first retail store in Sydney in 2022. While it now has a physical presence, Bydee primarily operates online and isn’t available through third-party stockists.
Our top picks:
When shopping for a swimsuit, look out for its durability, comfort, style and, of course, price. High-quality materials like nylon, spandex or polyester blends offer stretch, support and resistance to chlorine and UV rays. Avoid swimsuits that feel thin or easily stretch out of shape. Look for secure, flat seams that won’t rub or irritate your skin.
Double-stitched or reinforced seams are great for longevity. A well-made swimsuit should fit snugly without digging in or sagging. Quality swimsuits often have vibrant colours or prints that resist fading after exposure to sun, saltwater or chlorine.
Finally, keep in mind that while quality swimwear may cost more upfront, it typically lasts longer, saving you money in the long run.
The brand doesn’t have labelled sizing on its swimsuits, instead opting a ‘one-size fits all’ with the help of its Authentic Crinkle, patented fabric, designed with four-way stretch. The brand says the ‘one-size’ fits sizes XS through to L, so AU/UK sizes 6 to 12/14. The high compression and unique texture of the crinkle fabric make it incredibly flattering, smoothing out the silhouette and adapting to natural body curves and fluctuations, like weight changes or pregnancy. It’s an excellent choice for people who are between sizes or who find buying swimwear tricky because their top and bottom sizes are different.
For those who wear a size larger than AU 14 / US 10, reviewers often mention that the suits can feel tight or start to “dig in,” losing the smooth, flattering look and becoming less comfortable Also, while it’s great for up to a D or DD cup, those with a very full E-cup or larger may find the fabric doesn’t offer the desired level of lift and support, and the fabric coverage may be minimal.
Whether Seafolly is worth the money ultimately depends on your priorities, but the consensus is that it is worth the investment for many shoppers, particularly those needing robust fit and structure. The price point is high, but customers who are happy with their purchase typically say three main factors justify the cost compared to cheaper brands.
First is the range’s superior fit, structure and support. Next is its durability and longevity. And finally, the brand’s extensive styles and separates.
Related articles:
- 5 effortlessly stylish one-piece swimsuits for summer
- All the best (and most chic) plus size swimwear brands to shop
- 6 ultra-chic summer dresses to add to your wardrobe
