The best Aussie swimwear brands to shop

Swim, frolic and lounge in these dreamy swimwear pieces.

As Australians, going to the beach or having a dip in the pool is practically enmeshed in our DNA. With an inherent Summer-centric, beach culture that we’ve built, it’s no surprise that we’re home to some of the best and and most beloved swimwear brands in the world.

Here’s a roundup of some of the best Australian swimwear brand to suit any budget, activity and body shape.

2024’s best Australian swimwear brands

  1. Seafolly
  2. Form and Fold
  3. Fella Swim

The best Australian swimwear brands



Best for: beach days

Seafolly have been giving us playful and good quality swimwear every Summer since 1975. The brand has a huge variety of swimwear to suit all ages and tastes. The best part is that Seafolly are surprisingly affordable when it comes to good quality and stylish swimwear.


Bondi Born

Best for: luxe and minimalist swimwear

Bondi Born pride themselves on fine quality, sustainably produced swimwear and premium local craftsmanship. As the name implies, the brand was born from and inspired by Australia’s most famous beach, Bondi.

Bondi Born have a range of one piece and two piece swimwear pieces as well as a ready to wear collection of apparel.


Cotton On Body

Best for: budget-friendly basics

If you’re looking for affordable swimwear, that doesn’t mean you need to sacrifice style. Whether you like playful patterns or you’re more into minimalist hues, Cotton On Body have a wide variety of swimwear starting from as little as $20.


Fella Swim

Best for: someone who wants the perfect fit

Fella Swim entered the Australian swimwear market in 2012 and have since gone on to dominate with their impressive variety of tops, bottoms and one pieces. The best part that makes Fella Swim unique is that they have a custom sizing scheme which allows you to select your body shape in the size guide. This means that no matter what body shape you have, Fella Swim will be the perfect fit.

If for some reason your suit still isn’t a perfect fit, Fella even offers custom alterations to make sure you’re comfortable.


Form and Fold

Best for: larger busts

Anyone with a larger bust will know that one of the most infuriating and off-putting parts of swimwear shopping is trying to find a top that can fit your bust. And when you finally find swimwear that accommodates your bust, it’s often frumpy or plain.

Recognising this frustration, Stephanie Korn and Carly Warson launched Form and Fold, a swimwear brand that caters to busts with a D cup and above. Not only does Form and Fold cater to larger cup sizes, but they also don’t sacrifice style in the process with the brand offering a range of trendy and fun silhouettes and designs.



Best for: size inclusive swimwear

As well as having a larger bust, being plus sized can also make swimwear shopping a downright frustrating experience. SAINT SOMEBODY is an Australian luxury, plus-sized swimwear brand that has sizes from 10-24 in a range of chic options and styles.

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