Zimmermann / Camilla and Marc
When we think of fashion capitals, our minds conjure up images of Parisian boulevards lined with designer boutiques, the effortlessly cool streets of Los Angeles and the high-fashion runways of Milan.
Australia might not be the first place that comes to mind, but our homegrown fashion scene is thriving. From luxe resort wear to expertly tailored basics, Australian designers are making waves with their commitment to quality, sustainability and effortlessly cool style.
If you’re looking for clothes with an unmistakable Australian twist – whether it’s laid-back coastal chic, bold statement pieces or timeless classics – read on for a selection of the best Australian fashion brands.
Jump ahead to the best Australian fashion brands:
- Zimmermann – Best for romantic, high-end resort wear
- CAMILLA AND MARC – Best for polished tailoring and modern staples
- Aje– Best for statement dresses with feminine flair
- JAG – Best for denim and versatile basics
- Bec + Bridge – Best for sleek, event-ready pieces
- Oroton – Best for timeless bags and accessories
- Witchery – Best for everyday, on-trend workwear
- Yarra Trail – Best for relaxed, comfortable clothing
- Anna Quan – Best for minimalist, sophisticated style
- Academy Brand – Best for effortless casualwear
- Sportscraft – Best for classic, quality wardrobe staples
- Camilla – Best for vibrant, bohemian kaftans
- ALÉMAIS – Best for playful prints and artisanal details
The best Australian fashion brands to shop in 2025
01. Zimmermann
Best for romantic, high-end resort wear
Few labels are as instantly recognisable as Zimmermann. Known for its dreamy prints, sculptural swimwear and feminine silhouettes, the brand has carved out a global reputation for elegance with a playful edge.
Launched in 1991 by sisters Nicky and Simone Zimmermann, the label began at Sydney’s Paddington markets before quickly gaining momentum with a growing list of loyal fans and editorial features. Over the years, Zimmermann has expanded from resortwear into ready-to-wear, kids and accessories, while staying true to its signature mix of sophistication, colour and originality.
Our top picks:
Floral-Print Linen Maxi Dress$1384 $706 at The Outnet
Tunic Relaxed-Fit Linen Midi Dress
$1490 at Selfridges
Tuck Mini Dress
$825 at David Jones
02. CAMILLA AND MARC
Best for polished tailoring and modern staples
CAMILLA AND MARC is easily one of Australia’s most influential fashion houses. The brand is celebrated for its timeless tailoring, refined silhouettes and modern edge, offering pieces that balance femininity with masculine touches.
Our top picks:
Pasphae Check Shirt
$350 at CAMILLA AND MARC
Soundscape Maxi Dress
$600 at CAMILLA AND MARC
Tulsa Skirt
$600 at CAMILLA AND MARC
03. Aje
Best for statement dresses with feminine flair
When you wear Aje, you’ll always be the centre of attention. The brand was founded in 2008 by friends Edwina Forest and Adrian Norris and since then has grown to become one of Australia’s most beloved labels.
Aje is characterised by its brightly coloured dresses with feminine silhouettes. However, if you’re not in the market for an eye-catching dress, the brand also puts a luxurious spin on everyday basics.
Our top picks:
04. JAG
Best for denim and versatile basics
Born in Melbourne in 1972, JAG made its mark as Australia’s original denim label, earning a star-studded following that included Steve McQueen and Jackie Onassis. Today, the brand continues to champion relaxed styling with timeless wardrobe staples – think quality denim, easy layering pieces and versatile basics designed for work-to-weekend wear.
With a strong focus on responsible production, JAG prioritises natural and certified fibres like organic cotton and European linen, creating well-crafted pieces that stand the test of time.
Our top picks:
Gigi Linen Pull On Short
$90 at The Iconic
Selene Knit Vest
$120 at JAG
Riley Straight Crop Jean$160 $79.20 at The Iconic
05. Bec + Bridge
Best for sleek, event-ready pieces
Known for its modern, feminine style, Bec + Bridge has everything from easy daytime staples to elegant dresses made for special occasions. Each collection blends simple tailoring with flattering silhouettes, creating pieces that feel both contemporary and timeless.
Designed and made in Sydney, the brand has become a favourite for women who want clothing that’s versatile, stylish and confidence-boosting.
Our top picks:
Amelie Midi Skirt
$260 at Bec + Bridge
Dante Maxi Dress
$420 at Bec + Bridge
Lyon Pant
$400 at Bec + Bridge
06. Oroton
Best for timeless bags and accessories
Oroton is a heritage Aussie fashion brand best known for its gorgeous handbags. However, its clothes (and dresses in particular) are also marvellous. Oroton’s clothing has a touch of vintage glamour and twists classic staples with unique ornaments and accessories.
Our top picks:
Embroidered Tunic Dress$549 $384 at The Iconic
Button Detail Dress
$599 at Oroton
Weekend Shirt Dress
$299 at The Iconic
07. Witchery
Best for everyday, on-trend workwear
Popular for its balance of on-trend pieces and wardrobe essentials, Witchery makes everything from chic everyday staples to polished statement items. With a focus on quality, versatility and contemporary design, this brand makes it easy to look stylish no matter where the day takes you!
Our top picks:
Eyelet Detail Midi Dress
$249 at Witchery
Belt Detail Jeans
$179 at Witchery
Panelled Midi Dress
$199 at Witchery
08. Yarra Trail
Best for relaxed, comfortable clothing
Rooted in the heart of Melbourne, Yarra Trail has been creating relaxed, quality clothing since 1984. This label is all about effortless Australian style -think natural fabrics, flattering silhouettes and pieces that work for both weekdays and weekends. Inspired by the ever-changing Yarra River, its collections strike a balance between timeless essentials and contemporary colour palettes.
Our top picks:
09. Anna Quan
Best for minimalist, sophisticated style
Anna Quan’s eponymous brand is all about chic, timeless style. Designed to outlive microtrends and seasons, Anna Quan has an extensive range of knitwear, chic business casual staples and everyday basics to shop, love and wear.
Our top picks:
Martina Dress
$390 at David Jones
Felicia Ribbed Midi Skirt
$300 at FARFETCH
Maddy Top
$380 at David Jones
10. Academy Brand
Best for effortless casualwear
Looking for clean, classic styles that never go out of fashion? Founded in 2007 by Anthony Pitt, Academy Brand is all about easy dressing – with timeless shirts, knitwear, sweats and more. Stylish yet practical, Academy Brand is the kind of label that makes getting dressed quick and fun.
Our top picks:
Monroe Pleated Pant
$139.95 at Academy Brand
Jimmy Boyfriend Tee
$39.95 at Academy Brand
Grace Knit Dress
$139.95 at Academy Brand
11. Sportscraft
Best for classic, quality wardrobe staples
With over a century of heritage, Sportscraft is one of Australia’s most trusted fashion brands. Over the years, Sportscraft has made its mark with iconic campaigns, a long-standing partnership with Woolmark and it has even designed the Australian Olympic team’s formal uniform since 1984.
Our top picks:
Valerie Straight Leg Pants
$199.99 at Sportscraft
Story Map Liberty Shirt
$199.99 at The Iconic
Lorelei Midi Dress
$199.99 at The Iconic
12. Camilla
Best for vibrant, bohemian kaftans
If you want to turn heads when you walk down the street, then you’ll love Camilla. Founded by Camilla Frank in 2004, the brand has become globally renowned for its vivacious and unapologetic prints.
Our top picks:
Mini Shirt Dress
$795 at The Iconic
Tiered Shirt Dress With Short Sleeves$850 $272 at The Iconic
Lace Splice Top with LS
$495 at The Iconic
13. ALÉMAIS
Best for playful prints and artisanal details
ALÉMAIS is a brand best celebrated for its exquisite dresses. Loved by the likes of Zoe Foster Blake and Eva Mendes, ALÉMAIS dresses are wonderfully unique. The brand also extensively focuses on sustainability and making an environmental impact in the face of massive textile waste within the industry.
Fletcher Midi Dress$650 $455 at The Iconic
Giulia Oversized Organic Blouse
$590 at NET-A-PORTER
Madalena Cut Out Mini Dress$520 $364 at The Iconic
Australia is home to several iconic fashion brands that have made their mark both locally and internationally (make sure to check out our list above!).
One of the most iconic brands would have to be Aje, known for its bold silhouettes and effortlessly cool mix of coastal and urban style. With statement dresses, structured tailoring and elevated basics, Aje has become a favourite for modern femininity with an edge.
When it comes to online shopping in Australia, Amazon leads the pack for its endless selection and fast delivery.
But for fashion lovers, The Iconic is the go-to, offering a curated mix of local and international brands with speedy shipping and easy returns — making last-minute outfit shopping simple.
Yes, many Australian fashion brands are known for their high quality. From timeless tailoring and premium fabrics to attention to detail in construction, local labels like CAMILLA AND MARC, Zimmermann and BEC + BRIDGE create pieces built to last. Australian designers often prioritise durability, versatility and craftsmanship, making their clothing a worthwhile investment for wardrobes that balance style with longevity.
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