Fashion

The Australian fashion brands that you need to know

You don't need to flock to Paris for excellent fashion, some of the best is here in Australia.

When we think of fashion capitals, our minds conjure up boutiques on boulevards in Paris, Los Angeles and Milan. Australia may not come to mind when thinking of fashion, however, we’re actually inundated with designers and labels that are producing both quality and sustainable fashion.

If you’re looking for clothes with an unmistakable Australian twist, then read on to see a selection of some of the best Australian fashion brands.

The best Australian fashion brands 2024

01

Aje

When you wear Aje, you’ll always be the centre of attention. The brand was founded in 2008 by friends Edwina Forest and Adrian Norris and since then has grown to become one of Australia’s most beloved designers.

Aje is characterised by its brightly coloured dresses with feminine silhouettes. However, if you’re not in the market for an eye-catching dress, the brand also puts a luxurious spin on everyday basics.

02

Anna Quan

Anna Quan’s eponymous label is all about effortless and timeless style. Designed to outlive microtrends and seasons, Anna Quan has an extensive range of knitwear, chic business casual staples and everyday basics to shop, love and wear.

03

Bianca Spender

Bianca Spender’s label is all about clothes with sharp structure balanced with a poetic whimsicalness. Whether you’re style gravitates towards timeless wool suits or towards flirty asymmetrical dresses, you’ll always be chic in Bianca Spencer.

Best Australian fashion brands

04

Camilla

If you love to turn heads when you walk down the street, then you’ll love Camilla. Founded by Camilla Frank in 2004, the brand has become globally renowned for its vivacious and unapologetic prints.

Best Australian fashion brands

05

ALÉMAIS

ALÉMAIS is an Australian brand that are best known for their exquisite dresses. Loved by the likes of Zoe Foster Blake and Eva Mendes, ALÉMAIS dresses are wonderfully unique. The brand also extensively focuses on sustainability and making an environmental impact in the face of massive textile waste within the industry.

Best Australian fashion brands

06

POSSE

If your style icons include Carolyn Bessette Kennedy, Sofia Richie Grainge and Meghan Markle, then you’ll love the quiet luxury aesthetic of POSSE. Don’t be fooled by the pared-down visual aesthetic of the brand, POSSE’s clothes are not only ultra-sleek but they’re also made to last.

Best Australian fashion brands

07

Oroton

Oroton is a heritage Australian fashion brand that are best known for their exquisite handbags. However, their clothes (and dresses in particular) are also marvellous. Oroton’s clothing has a touch of vintage glamour and twists classic staples with unique ornaments and accessories like the satin shift dress above.

08

LENNI

LENNI is a brand that originated in Wallabi Point near Taree. Long before LENNI existed, the brand’s founder Lisa Stricker was cutting up and tie dying clothes. She channelled that love for creation into LENNI, an Australian fashion brand that is stepped in the sexy, cool and effortless aesthetic of ’70s fashion.

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