Had your eye on something recently? A new jacket? A walking pad to help hit your step goal as the days get colder? That pair of shoes you can’t get out of your head? Or maybe you missed out during the Click Frenzy sales. Whatever’s on your wishlist, the Afterpay Day sales could be your second chance to score it at a discount.
Running from Thursday, August 13 to Sunday, August 16, Afterpay Day is set to bring four days of savings across fashion, beauty, tech, homewares, travel and more. This year’s early deals already include up to $600 off Dyson technology, up to 30 per cent off at THE ICONIC, 30 per cent off selected New Balance styles, 15 per cent off at Sephora and 40 per cent off sitewide at Shona Joy.
There’s plenty more to browse, too, with savings from brands like Boody, Pillow Talk, Bonds, Country Road, Adore Beauty, Koala and more. Whether you’re shopping for a winter wardrobe refresh, beauty restock or something bigger for the home, there are plenty of deals worth having on your radar.
We’ll be updating this article with more of the best Afterpay Day deals throughout the sale, so keep checking back for the biggest bargains worth knowing about.
Jump ahead:
Women’s Weekly shopping editor’s top picks
- For Dyson devotees: Dyson is offering up to $600 off its vacuums, hair stylers and air purifiers
- For teeth whitening: SmilePro has 50% off teeth whitening kits and bundles
- For everyday essentials: Boody is offering up to 25% off when you build a pack
- For fashion, beauty and more: THE ICONIC has up to 40% off across selected styles
- For a bedding refresh: Pillow Talk has 30% off all bedding, while Adairs is offering 25% off bed linen for Linen Lovers members
- For makeup, skincare & beauty buys: Sephora has 15% off sitewide with a $75 minimum spend
- For a new pair of sneakers: New Balance has up to 30% off selected footwear and apparel, with early access already live
What is Afterpay Day?
Afterpay Day is a highly-anticipated shopping event that happens twice a year, with major discounts across a wide range of retailers. It’s the perfect time to snag deals on everything from fashion and beauty to home goods and tech, all while taking advantage of Afterpay’s payment plan, which lets you spread the cost over four interest-free instalments.
Best Afterpay Day sales to shop in 2026
Some of our favourite brands have already dropped their Afterpay Day deals – and there are plenty worth adding to cart.
Best Afterpay Day sales for home & furniture
- Pillow Talk: 30% off all bedding
- Adairs: 25% off bed linen for Linen Lovers members
- Ecosa: Up to 35% off full price
- Balsam Hill: Up to 40% off, including the Monterey Pine Christmas Tree
- Bed Bath N’ Table: Flash sale, 20-60% off
- Maison Balzac: Various discounts as marked
- Koala: Up to 25% off everything
- Lifely: Up to 40% off
- Le Creuset: 20% off (exclusions apply)
- Temple & Webster: Various discounts as marked
- Linen House: 20% off all quilt cover sets in-store and online
- Myer: 50% off the original price of a range of cookware sets
- Sheet Society: 20% off selected styles
- Wheel&Barrow: 20% off sitewide
- Aura Home: Various discounts as marked
- Emma Sleep: Various discounts as marked
- Eva: Spend and save up to $400
- Freedom: Up to 50% off all sofas
- Hommey: Various discounts as marked
- House: Up to 50% off, plus an extra 20% off selected items
- I Love Linen: Various discounts as marked
- Lounge Lovers: Up to 40% off
- Miss Amara: Up to 40% off selected rugs
- Sheridan: Save 40% when you spend $50 or more
Best Afterpay Day sales for beauty
- SmilePro: 50% off teeth whitening kits and bundles
- Adore Beauty: Save up to 30% off
- Aerre: Up to 30% off
- Bondi Sands: Buy one get one half price sitewide from 13 August (exclusions apply)
- Bouf: 25% off sitewide
- ESMI: 30% off sitewide
- The Collagen Co: Various discounts as marked
- Frank Body: 25% off everything
- Kiehl’s: 30% off sitewide and in-store
- Naked Sundays: 20% off full-price items
- Oz Hair & Beauty: Up to 70% off haircare, skincare, beauty and grooming
- Paula’s Choice: 20% off sitewide plus free shipping
- Sephora: 15% off sitewide with a $75 minimum spend
- Xali Organics: 15% off sitewide
- Shaver Shop: 30-60% off selected items
- The Body Shop: 25% off sitewide
- Bobbi Brown: 20% off everything
- Boost Lab: Save 30% sitewide
- Ella Bache: Free multi-piece gift sets with the purchase of 2 or more skincare products
- Endota: 20% off a customised facial and massage with gua sha using code GUASHA20
- Estee Lauder: Save 25% off sitewide
- La Roche Posay: 20% off sitewide
- Love You Well: 20% off the LED Light Therapy Mask, plus up to 50% off storewide
- Lust Minerals: Bundles up to 46% off
- Priceline: Save up to 50% on makeup sale items
- SkinCeuticals: Save 20% on bestselling routine sets
- The Jojoba Company: Up to 25% off
- Urban Jungle: Up to 60% off packs and duos
Best Afterpay Day sales for fashion
- Boody: Save up to 25% off when you build a pack
- Faithfull: Up to 50% off
- Bonds: 40% off storewide
- Myer: Big savings sitewide
- Cotton On: 25% off sitewide
- Country Road: Spend $150+ and save $50-200
- David Jones: Save 20-30% off a range of full-priced women’s, men’s and kids’ fashion
- Decjuba: 25% off everything
- Kivari: Up to 50% off
- Skims: Various discounts as marked
- Lululemon: 15% off full-price styles online and in-store
- MARAIS: 15% off selected full-price and sale styles
- Reebok: 30% off almost everything (exclusions apply)
- Sussan: 40% off full price, online only, from 15 August
- THE ICONIC: Up to 40% off across fashion, footwear, sports, beauty and more
- Aje: Various discounts as marked
- Alemais: Various discounts as marked
- ASOS: Various discounts as marked
- Bras N Things: 30% off selected styles
- COS: Various discounts as marked
- Forever New: A further 30% off sale with code TAF30
- Kathmandu: 30-50% off selected Kathmandu-branded gear for members
- Lee Mathews: Various discounts as marked
- LEO LIN: 20% off the Afterpay Sale Edit, plus a further 20% off already reduced styles
- Lorna Jane: Various discounts as marked
- Marimekko: 30% off almost everything
- Meshki: Various discounts as marked
- Move Active: Various discounts as marked
- Muscle Nation: Various discounts as marked
- Nike: Various discounts as marked
- Nude Lucy: Up to 40% off selected styles
- St. Agni: Various discounts as marked
- Superdry: 30-50% off jackets
- Viktoria & Woods: Various discounts as marked
- Witchery: 25% off almost everything
Best Afterpay Day sales for shoes, bags, jewellery & accessories
- American Tourister: Up to 50% off
- Arms Of Eve: 20% off in-store and sitewide
- Diamonds Factory: 25% off sitewide, in-store and online, 13-17 August
- Hush Puppies: 25% off full-price styles
- FILA: Up to 60% off sitewide
- Tony Bianco: Various discounts as marked
- Jo Mercer: 25% off storewide
- New Balance: Up to 30% off selected footwear and apparel, early access 10-12 August ahead of the public sale
- Pandora: 15-20% off when you spend $120+
- PUMA: Up to 50% off plus an extra 15% off for members
- Ray-Ban: 20% off selected sunglasses
- Strand: Up to 40% off sitewide
- Sunglass Hut: 20% off selected sunglasses
- Ugg Express: 15% off sitewide with code AFTERPAY26, live a day early from 12 August
- Wittner: 25% off storewide
- Antler: Spend and save up to 40%
- Charles & Keith: Various discounts as marked
- Hype DC: Up to 40% off selected styles
- Novo Shoes: Up to 40% off selected styles
- Platypus Shoes: Up to 40% off selected styles
- Stylerunner: Up to 50% off selected styles
- Swarovski: Various discounts as marked
- The Athlete’s Foot: Various discounts as marked
Best Afterpay Day sales for tech & appliances
- Appliances Online: $50 off with a $500+ spend using code AD50
- KitchenAid: Various discounts as marked
- Dyson: Save up to $600 across vacuums, hair stylers and air purifiers
- JB Hi-Fi: Shop the Afterpay Day range (specific % not supplied, check before publishing)
- Kogan: Up to 65% off selected range
- Ninja Kitchen: Big savings coming soon
- Samsung: Save up to $400 on select fridges and up to 20% off the AR40 air conditioner
- Shark Clean: Up to 30% off
- Sony: 15% off selected audio products with code SONYAFTERPAY
Best Afterpay Day sales for health, travel, pets & lifestyle
- Booking.com: At least 15% off select stays
- JSHealth Vitamins: Up to 25% off sitewide
- Wild Secrets: Various discounts as marked
- Your Reformer: Save up to $400 off reformers
- Lovehoney: Up to 60% off over 1000 products, plus a free gift with orders over $149
- Petstock: Save up to 20% on selected food and treats
- Ticketek: Up to 50% off, from music to sport
Afterpay Day sales 2026: Our wishlist picks
From big-ticket buys to everyday favourites, these are the deals we’ve got our sights on this Afterpay Day.
Dyson Airwrap ID Multi-Styler$849 $695 at Dyson
New Balance 9060$230 $161 at New Balance
When does Afterpay Day start and end?
The official Afterpay Day event runs from Thursday 13 August to Sunday 16 August 2026, with four days of deals across fashion, beauty, home, tech and more.
What are the best Afterpay Day sales to shop in 2026?
The Afterpay Day sales 2026 cover everything from fashion and beauty to home, tech and travel. Shoppers can find deals on top brands like THE ICONIC, Adore Beauty and more, with discounts reaching up to 80 per cent at some.
How does Afterpay Day compare to other sales?
Unlike Boxing Day and Black Friday, Afterpay Day gloriously takes place twice within a year. This gives shoppers more opportunities to snag deals on their favourite products, from fashion to home goods and more.
According to Afterpay’s most recent Unlocked Report, over 1.2 million of us across Australia and New Zealand jumped online to find a bargain during the last event. But interestingly, we aren’t just impulse buying; the data shows we’re becoming far more thoughtful with our ‘add to cart’ moments.
In fact, there’s been a huge shift toward what experts are calling ‘wellbeing rituals.’ Rather than just chasing trends, more of us are using these sales to invest in self-care – think high-quality skincare, luxurious bedding and those little home comforts that make a daily difference.
With a 30 per cent jump in people ‘wishlisting’ their items weeks in advance, it’s clear that Afterpay Day has become less about the thrill of the hunt and more about finally securing those quality pieces we’ve been hesitant to buy.
Do you have to use Afterpay to shop the Afterpay Day sales?
No, you don’t have to use Afterpay to enjoy the Afterpay Day sales. While the sale is named after the popular payment service, most retailers offer discounts to everyone, no matter how you choose to pay.
Why trust us?
Here at The Australian Women’s Weekly, our shopping team is dedicated to finding the very best products and deals so you can shop with confidence. When it comes to the Afterpay Day sales, we don’t just rely on press releases – we actively research, compare and sometimes even test products to make sure the deals we share are worth your time and money.
Here’s how we do it:
- We test and review products: Our editors try items firsthand whenever possible, from beauty tools to kitchen gadgets, so we can share honest insights.
- We track official sales and early offers: We keep an eye on brand announcements, early launches and limited-time promotions to make sure nothing slips through the cracks.
- We check pricing history: To ensure a deal is truly a bargain, we compare current sale prices with usual retail prices across multiple stores.
- We curate the best picks: We focus on products that are high quality, popular and genuinely useful, not just the flashiest discounts.
- We update constantly: During Afterpay Day, we monitor deals daily and refresh our lists so you always see the latest offers.
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