I’ve covered beauty sales for years, and trust me, Black Friday is the one event that never disappoints. Many major brands and retailers in Australia are participating this year, with discounts on everything from skincare and hair tools to makeup and fragrance.
Mermade Hair has up to 50 per cent off styling tools until December 4, Esmi is offering 40 per cent off sitewide plus a free gift, and JSHealth has up to 25 per cent off supplements and skincare.
Over at THE ICONIC, shoppers can save up to 50 per cent on beauty, while Adore Beauty is offering discounts on almost everything. Sephora has also joined in with up to 50 per cent off sitewide. Even luxury labels are getting involved – YSL Beauty and Lancôme both have up to 30 per cent off in the lead-up to December.
Other brands joining the Black Friday sales include Vida Glow, ghd, SkinCeuticals and Dyson, so there’s plenty to explore for beauty and wellness lovers.
Skip ahead:
“Australian consumers are savvy – Black Friday is increasingly when shoppers are buying up for Christmas, looking to save on items like investment-worthy skincare, luxury fragrances and tools such as hair and skin tech-enabled devices,” says Adore Beauty’s Senior Beauty Editor, Sadaf Razi.
The best Black Friday beauty deals 2025
Best Black Friday sales for makeup
If you’re into makeup, now’s your time to experiment, refresh staples or finally grab that splurge. Here’s what to look out for, and my go-to product suggestions your beauty radar will thank you for.
Hot tip: Major beauty retailers like Adore Beauty and Sephora typically offer their best discounts during the Black Friday weekend itself, but get in quick because some of the most popular shades and products sell out fast.
Full list of sales:
- Adore Beauty: Up to 50 per cent off happening now
- Sephora: Up to 50 per cent off sitewide happening now
- Charlotte Tilbury: 50 per cent off 6 Beauty Icons happening now
- Naked Sundays: Up to 40 per cent off from November 7 to November 30
- Anastasia Beverly Hills: Up to 50 per cent off selected products from November 25 to December 1
- THE ICONIC: Up to 30 per cent off beauty happening now
- Myer: Up to 50 per cent off beauty happening now
- Lancôme: 20 per cent off sitewide (excludes sets, absolue l’extraint, juicy tubes) from November 12 to November 15; and 30 per cent off from November 23 to December 1
- David Jones: Up to 50 per cent off happening now
- Revolution Beauty: Up to 30 per cent off Christmas gifts happening now
- Lust Minerals: 25 per cent off sitewide and up to 70 per cent off bundles from November 10 to November 20
- YSL Beauty: 8-piece gift with $180+ spend, 11-piece gift with $230+ spend from October 27 to November 16; and 25 per cent off almost everything YSL Beauty Club Members only from November 20 to December 1
- Giorgio Armani Beauty: 30 per cent off sitewide (with exclusions) from November 17 to November 30; Holiday Deluxe 3-piece GWP from December 8 to December 21; and 20 per cent off sitewide (with exclusions) from December 22 to December 28
- Oz Hair & Beauty: 40 per cent off range from November 26 to December 2
- INIKA Organic: 30 per cent off all products from November 24 to December 1
My top picks:
Lash Clash Mascara$70 $52.50 at YSL Beauty
Giorgio Armani Luminous Silk Foundation$120 $84 at Adore Beauty
Bobbi Brown Vitamin Enriched Face Basefrom $105 $84 at Myer
Estée Lauder Double Wear Foundation$79 $59.25 at Adore Beauty
Best Black Friday sales for skincare
Skincare is where Black Friday shopping really pays off. I like to stock up on my holy grail products, but you can always invest in that premium treatment you’ve been researching for months.
Hot tip: Many brands throw in generous gifts with purchase during this period, so you’ll often get more than just a discount – think deluxe samples, travel-size sets or even full-sized extras that stretch your dollar further.
Full list of sales:
- Adore Beauty: Up to 50 per cent off happening now
- Sephora: Up to 50 per cent off sitewide happening now
- Alpha-H: 25 per cent off everything (discount applied at checkout)
- Skinceuticals: 20 per cent off sitewide from November 26 to November 30
- Lancôme: 20 per cent off sitewide (excludes sets, absolue l’extraint, juicy tubes) from November 12 to November 15; and 30 per cent off from November 23 to December 1
- THE ICONIC: Up to 30 per cent off beauty happening now
- The Breakout Hack: 40 per cent off sitewide plus a free cosmetic bag valued at over $80 from November 6 to December 1
- Epzen: 30 per cent off sitewide plus an extra 10 per cent off bundles from November 10 to December 1
- Myer: Unmissable Black Friday and Cyber Monday deals coming soon
- Boost Lab: Up to 40 per cent off sitewide plus a free Gua Sha on orders over $90 from November 6 to November 30
- Esmi: 40 per cent off sitewide plus a free gift on orders over $129 from November 16 to November 30, then up to 60 per cent off and a free gift on orders over $149 from December 1 to December 8
- David Jones: Up to 50 per cent off happening now
- Estee Lauder: 25 per cent off sitewide, plus spend $150 and get a free 5-piece gift from October 23 to December 1
- Go-To: Every order placed scores a Go-To Scratchie with discounts, instant prizes, or free offers from November 12 to November 13
- The Body Shop: 30 per cent off all full-priced Hemp items. Excludes clearance and Hemp bundles from October 27 to November 2
- The Beauty Chef: Up to 30 per cent off sitewide, exclusive bundles & gifts from November 20 to December 2
- Ultraceuticals: Up to 50 per cent off selected favourites from November 12 to December 1
- Prime Skin: 30 per cent off sitewide plus a free gift and a chance to win a year’s supply of products from November 20 to December 2
- Pure Fiji: 20 per cent off sitewide from November 28 to December 1
My top picks:
C E Ferulic Vitamin C Serum$258 $206.40 at SkinCeuticals
Liquid Gold One-Step Exfoliating Treatment$76.95 $57.71 (via checkout) at Alpha-H
Skinstitut Gentle Cleanser$52 $38.22 at Oz Hair & Beauty
Laneige Lip Sleeping Mask$31 $24.80 at Adore Beauty
Best Black Friday sales for hair care & styling tools
Been putting off investing in a quality styling tool? Well, Black Friday is absolutely the time to commit. You’ll thank yourself the next time you breeze through a sleek blow-dry in half the amount of time.
Hot tip: Premium tools like ghd straighteners and Dyson hair dryers rarely see better discounts than this, and they’re investments that genuinely last for years.
Full list of sales:
- Dyson: Over 50 per cent off select Dyson tech from November 11 to November 18
- ghd: Up to 25 per cent off selected styling tools plus free gift with every eligible purchase from November 6 to November 17, then up to 30 per cent off selected styling tools plus free gift from November 17 to December 4
- Shark Beauty: Add items to your wishlist now for exclusive access to the BFCM offers
- Adore Beauty: Up to 50 per cent off happening now
- muk Haircare: 20 per cent off retail (excluding packs) and 25 per cent off electrical from November 20 to December 1
- Dyson: Black Friday savings coming soon
- Mermade Hair: Up to 50 per cent off from November 3 to December 4
- Cloud Nine: Save up to $150 on temperature-controlled hair straighteners, hair curlers and hair dryers, plus receive a FREE Travel Dryer worth $150 on selected products
- Sephora: 15 per cent off with no minimum spend, 20 per cent off with $140 spend from November 27 to December 1
- Myer: Unmissable Black Friday and Cyber Monday deals coming soon
- Bouf: Up to 30 per cent off plus a free “Hold My Hair” claw clip on orders over $90 from November 10 to December 2
- Bondi Boost: Black Friday savings expected soon
- Revolution Beauty: Up to 30 per cent off Christmas gifts happening now
- Shaver Shop: Big savings happening now
- Amazon: Various sales from November 18 to December 1
- Oz Hair & Beauty: 40 per cent off range from November 26 to December 2
My top picks:
Dyson Airwrap Complete Long Multi-Styler$849 $539 at Bing Lee
Shark FlexStyle Build Your Own System$349.99 $249.99 at Shark Beauty
ghd Chronos Ultra-Fast HD Hair Straightener$465 $325 at ghd
Interchangeable Blow Dry Brush$159 $111.30 at Mermade Hair
Best Black Friday sales for health, wellness & fragrance
Beauty isn’t just about what’s on the outside – it’s also about how you feel. From signature scents to supplements and self-care tech, there are plenty of ways to treat yourself (and your wellbeing) this Black Friday.
Hot tip: Fragrance is incredibly personal, but Black Friday makes it affordable to experiment. If you’ve been curious about a luxe scent, this is your chance to try it without the buyer’s remorse. Plus, fragrance gift sets often include travel sizes and body products, giving you more bang for your buck.
Full list of sales:
- Vida Glow: 25 per cent off sitewide from November 21 to November 27; 25 per cent off + free gift on orders over $100 from November 28 to November 30; and up to 30 per cent off + free gift one day only on December 1
- JSHealth: Up to 25 per cent off all supplements and skincare from November 3 to December 2
- Epzen: 30 per cent off sitewide plus an extra 10 per cent off bundles from November 10 to December 1
- iHerb: Up to 70 per cent off iHerb brands during Black Friday Month
- Sephora: 15 per cent off with no minimum spend, 20 per cent off with $140 spend from November 27 to December 1
- The Collagen Co: Big savings expected soon
- Smilie: Big savings expected soon
- healthylife: Black Friday savings coming soon
- Eve Wellness: 30 per cent off sitewide from November 12 to December 2, plus a free Probiotic Gut Drink on November 27
- Billie: 20 per cent off orders $20+ using code SWIPE20
- Modibodi: Flow Frenzy up to 50 per cent off from November 24 to December 1
- Glasshouse Fragrances: Gift with purchase on core orders over $125 from November 24 to December 1
- Jo Malone: Complimentary 9ml cologne and travel candle with any $250 purchase, online only from November 7 to November 14. Plus Spend $179+ and receive a complimentary 4-piece gift from November 24 to December 2
- Aerre: Up to 40 per cent off plus free shipping from November 24 to November 30; Cyber Monday up to 30 per cent off plus free shipping on December 1; and up to 30 per cent off (any 3 items save 15 per cent, 4 items save 20 per cent, 5 items save 25 per cent, 6 items save 30 per cent) from November 11 to November 14
- Circa: 20 per cent off favourites from November 24 to December 1
- CurrentBody: 28 per cent off LED Face & Neck Kit, Special LED Kit and Face & Hair LED Kit from November 1 to December 24
My top picks:
Natural Marine Collagen Sachets$70 $52.50 at Vida Glow
Yves Saint Laurent Libre EDP$207 $130 at Priceline
Qure Q-Rejuvalight Pro Facewear$899 $644 at Adore Beauty
Sunset In Paris$45 $27 at Aerre Perfume
Does makeup go on sale on Black Friday?
Makeup and other beauty products do go on sale for Black Friday and Cyber Monday (December 1) in Australia, with some of the biggest discounts we’ll see all year.
This year, I’ve spotted up to 50 per cent off at Adore Beauty and huge savings on Charlotte Tilbury’s Beauty Icons. Sephora is offering up to 50 per cent off sitewide, and even luxury favourites like Lancôme and YSL Beauty are jumping in with cult classics that rarely go on sale.
What are the top selling items on Black Friday?
Beauty products are some of the most snapped-up items on Black Friday in Australia. From cult-favourite serums to luxury makeup, shoppers love to grab a bargain and stock up on skincare, makeup and haircare essentials. Whether it’s a splurge on that retinol you’ve been eyeing or a discount on your go-to moisturiser, beauty is always a Black Friday winner!
Is Black Friday bigger than Boxing Day?
Black Friday has definitely grown in popularity in Australia – dare I say, it might even be bigger than the Boxing Day sales. While Boxing Day has always been a big shopping event, Black Friday often has more deals across a wider range of categories, especially in beauty and tech.
It’s really down to what you’re after, but many shoppers find Black Friday a great time to score some serious bargains before the chaos of Christmas.
More frequently asked questions:
Yes, perfumes are often significantly cheaper during Black Friday. Many retailers offer 20-40 per cent off top fragrance brands like YSL Beauty, Lancôme and Armani, and gift sets usually come with bonus mini sizes or body products. It’s one of the best times of year to buy a new signature scent or stock up for Christmas gifting.
Absolutely! Sephora is offering up to 50 per cent off everything right now (terms and conditions apply). The sale covers most major brands, including Rare Beauty, Fenty Beauty, OUAI, ghd and more.
Yes, Adore Beauty is one of the biggest players in Australia’s Black Friday beauty sales. You can get up to 50 per cent off almost everything, plus extra offers on skincare, hair tools and luxury makeup.
Yes. Some Fenty Beauty products are included in Sephora’s Black Friday sale, meaning you can save on best-sellers right now. Some limited-edition Fenty gift sets are also on sale, making it a great time to try the brand for less.
Related articles:
- Unbeatable Black Friday sales you can’t afford to miss in the lead up to Christmas
- Get set for the holiday season with these Black Friday deals from The Iconic
- Get in quick! These are the Myer Black Friday sales you don’t want to miss
