Black Friday has officially arrived, kicking off the Christmas shopping season and offering some of the biggest sales of the year. Nearly every major brand and retailer in Australia now has a Black Friday sale, with deals on everything from fashion to home décor – and of course, Black Friday makeup and beauty sales.
Now that the sales are live, it’s the perfect time to dive in and score big before the best offers sell out.
Here’s what you need to know to shop the Black Friday beauty deals in 2024.
Table of contents:
What we’d buy from the Black Friday beauty sales 2024
From that blush your sister wants for Christmas to that retinol treatment and luxe skincare you’ve been dying to try, Black Friday is finally here! The deals are live, and we’ve rounded up our beauty wish list along with the best offers to help you score big this year.

01
SkinCeuticals C E Ferulic serum
$193.60 (usually $242) at Adore Beauty
The SkinCeuticals C E Ferulic serum is a cult-favourite for good reason – and it flies off the shelves, especially during events like Black Friday. This serum blends 15 per cent vitamin C, one per cent vitamin E and ferulic acid to help protect your skin, prevent signs of ageing and boost collagen production.
“I’ve been using this on and off since my 20s, almost, and I still have so much suppleness, and barely a wrinkle.” wrote a reviewer who left five stars on the Adore Beauty website. “I need to stop using this cause my skin has not been ageing. (Also an avid sunscreen user).”
Key features:
- Vitamin C, vitamin E and ferulic acid
- Targets fine lines, wrinkles and uneven skin tone
- Fast-absorbing formula provides four days of protection
- Stimulates collagen for firmer skin
- Free from parabens, phthalates, synthetic dyes and fragrances

02
Dyson Airwrap Complete Long multi styler in strawberry blush/pink
$749 (usually) 849 at David Jones
The Dyson Airwrap i.d. just made your hair routine a whole lot easier – and way more fun. With app-connected features that personalise your curling routine, this tool takes the guesswork out of styling. Whether you’re going for voluminous curls or sleek blowouts, its six attachments have you covered. Not to mention, it’s gentle on your hair with no heat damage in sight.
“Oooh I love this so so much,” wrote a reviewer on the Dyson website. “I am now able to throw away a whole drawer full of hair tools. My Dyson does the lot for me with much less heat damage to my hair, whether I’m curling, adding soft waves, straightening, or drying.”
“The app connects to your phone via Bluetooth. Just add in your details and turn it on and you get step by step instructions and timers to allow you to achieve the perfect curl, which is suitable for your particular hair type.”
Colour: strawberry blush/pink
Key features:
- Personalised styling with app-connected i.d.curl feature
- Six versatile attachments, including a conical barrel for root-to-tip curls
- No heat damage for healthier-looking hair
- Comes with a presentation case and detangling comb
- Option to add a Supersonic Origin dryer for $399
Also available at:
- $849 from The Good Guys
- $849 from Myer
- $849 from Dyson

03
Alpha-H Liquid Gold with 5% glycolic acid
$57.71 (usually 76.95) at Alpha-H
(Discount applied at checkout)
Turning complexions around for over 25 years, the Alpha-H Liquid Gold is worth its weight in…well, gold. It’s the closest you’ll get to an in-clinic treatment without leaving your bathroom. With its low-pH formula, it works like a charm to support radiance, smooth texture and even out skin tone. Expect a tingle – and the radiance that follows.
“I have a medium tanned complexion,” said a reviewer. “I have oily skin and used to suffer from lots of pimples, blocked pores and post inflammatory hyperpigmentation which almost ruined my skin.”
“So I started using liquid gold seven years ago. This had changed my skin. Made my skin soft, bright with no break outs. I enjoy beautiful and younger looking skin. Mostly I don’t wear makeup. I get lots of compliments for my skin. Thanks Alpha-H.”
Sizes: 9pc trial kit, 30ml and100ml
Key features:
- Helps accelerates skin renewal
- Exfoliates dead skin cells for a brighter, more even complexion
- Helps to reduce fine lines and improve elasticity
- Clinically proven to speed up exfoliation by 30 per cent
- Suitable for all skin types
Also available at:
- $61.56 (usually $76.95) from Adore Beauty
- $62 (usually $90) from ASOS
- $77 from Sephora

04
Shark Flexstyle Air Styling & Drying System
$295 (usually $499.99) at David Jones
This drying system from cult brand Shark Beauty is here to simplify your styling routine without the damage caused from heat. You can switch between a fast hair dryer and a versatile multi-styler in one sleek design, whether you’re looking to smooth, curl, volumise, or just dry.
“This was a birthday present for my daughter,” said a reviewer who left five stars. “She always wanted the Dyson brand but after seeing reviews and videos on this one she wanted it. FANTASIC PURCHASE!”
“She is blown away with how good it is at curling, straightening and just a normal blow dry. She’s so impressed and showed her girlfriend who is now the proud owner of one also.”
Colour: Silver
Key features:
- Fast, powerful drying with no heat damage
- Lightweight and compact at just 700 grams
- Four heat settings and three airflow options for total control
- Auto-wrap curlers with Coanda technology for effortless curls
- Attachments include oval and paddle brushes
- Curl-defining diffuser for perfect curls
- Includes luxury leather-feel storage case
Also available at:
- $295 (usually $499.99) from Myer
- $295 (usually $499.99) from Bing Lee
- $295 (usually $449.99) from Amazon
- $298 (usually $499.99) from The Good Guys
- $329.99 (usually $500) from Sephora
- $349.99 (usually $499.99) from Shark Clean

05
Charlotte Tilbury Beautiful Skin complexion kit
$96.80 (usually $121) at Charlotte Tilbury
Get ready to glow! With hydrating, buildable coverage and skincare benefits built right in, these products will leave your skin looking smooth, radiant and healthy – just in time for those holiday commitments.
“I am blown away by the virtual colour match and the finish on the product,” wrote a five-star reviewer on the Charlotte Tilbury website. “My skin looks beautiful.”
Another added: “After feeling like my skin was feeling dull and tired I felt great wearing this from the first application. It makes me look like I have glowing, healthy skin.”
Key features:
- Available in a large variety of shades
- Beautiful Skin Foundation provides medium, buildable coverage with hydration
- Radiant Concealer hydrates and smooths, with 16-hour wear
- Vegan-friendly formulas designed for a glowing, plump complexion
- Contains brightening rose complex and hyaluronic acid
- Includes Charlotte’s shade match tools for a flawless skin match

06
Mermade Hair blowdry brush
$76.30 (usually $109) at Mermade Hair
Forget juggling a hair dryer and a round brush – Mermade Hair’s blowdry brush is here to save your morning routine (and your arms). This genius tool dries and styles in one go, thanks to its clever oval brush design and ionic tech that adds shine and protects your hair. Whether you’re after a bouncy blowout or a quick second-day refresh, it’s a game-changer for all hair types and lengths.
“Just buy this, there’s honestly no downside to it,” said a reviewer. “When used correctly – it comes with instructions which is super handy – it absolutely GIVES. I have naturally very thick strands of thick, curly hair and getting through it with a blow dryer and a brush and not needing to take a snack break in between is just not possible.”
“I bought this after seeing reviews and it did not disappoint. Doing my hair used to be a two day job, washing it one day and styling it the next, or literally two+ hours to look even SEMI decent. No. More.”
Colour: Pink
Key features:
- Combines a blow dryer and round brush in one
- Oval brush shape for easy styling and volume
- Ionic technology for shinier, healthier-looking hair
- Lightweight design for a comfy styling experience
- Flexible, tangle-free bristles suitable for all hair types
- Great for both fresh blowouts and touch-ups
Also available at:
- $76.30 (usually $109) from Myer
- $76.30 (usually $109) from Adore Beauty
- $76.30 (usually $109) from Price Attack

07
Paula’s Choice limited-edition Best of the Best kit
$224 (usually $299) at Paula’s Choice
This Best of the Best collection is your all-in-one skincare dream team. From unclogging stubborn pores to visibly firming fine lines, it’s packed with viral, top-rated formulas designed to mix and match for your skin’s needs. Plus, with full-sized products like the 2% BHA Liquid and C15 Super Booster, you’ll be giving your skin the VIP treatment it truly deserves.
Key features:
- Unclogs and helps minimise the appearance of pores
- Brightens and targets discolouration
- Silky gel cleanser leaves no residue
- Helps to firm and smooth wrinkles
- Mix and match products to suit your routine
Full list of Black Friday makeup and beauty sales to shop in 2024
Start your Black Friday beauty haul now with these fantastic deals! Whether you’re replenishing your makeup stash or treating yourself to a luxe serum, these offers are worth snapping up.
The best Black Friday sales for makeup
- Adore Beauty: Up to 50 per cent off beauty must-haves happening now
- Sephora: 15 per cent off with no min. spend and 20 per cent off with min. spend of $120
- Priceline: 10,000 unmissable offers during Pink Friday sale
- Huda Beauty: Up to 80 per cent off from November 21 to December 2
- Napoleon Perdis: 30 per cent off sitewide using code NPBF30 at checkout
- Charlotte Tilbury: Up to a magical 40 per cent off Charlotte’s Beauty Kits
- Naked Sundays: 30 per cent off sitewide + up to 50 per cent off bundles from November 12 to December 2
- The Iconic: 20 to 30 per cent off
- Myer: Unmissable Black Friday and Cyber Monday deals
- Lancôme: 30 per cent off sitewide in Lancôme’s biggest shopping event of the year
- Revolution Beauty: Up to 50 per cent off everything
- MAC Cosmetics: 20 per cent off sitewide happening now
- healthylife: Up to 50 per cent off during the Black Friday Super Sale
The best Black Friday sales for skincare
- Adore Beauty: Up to 50 per cent off beauty must-haves happening now
- Sephora: 15 per cent off with no min. spend and 20 per cent off with min. spend of $120
- Alpha-H: 25 per cent off sitewide happening now
- Priceline: 10,000 unmissable offers during Pink Friday sale
- Paula’s Choice: 25 per cent off limited-edition holiday kits from October 19 to December 31
- Sand&Sky: 25 per cent off all orders, and 40 per cent off + free gift with a min. $200 orders
- Neutriderm: 25 per cent off every order
- Naked Sundays: 30 per cent off sitewide + up to 50 per cent off bundles from November 12 to December 2
- Lancôme: 30 per cent off sitewide in Lancôme’s biggest shopping event of the year
- The Skin Bar: Up to 40 per cent off
- Kotia: Up to 50 per cent off sitewide
- healthylife: Up to 50 per cent off during the Black Friday Super Sale
- The Iconic: 20 to 30 per cent off
- Bangn Body: 30 per cent off sitewide + unlock free gifts at cart from November 13 to November 18
- Revolution Beauty: Up to 50 per cent off everything
- Epzen: 30 per cent off sitewide + an extra 10 per cent off bundles
- Vida Glow: Save 25 per cent off sitewide
- Myer: Unmissable Black Friday and Cyber Monday deals
- Gem: 30 per cent off for Pink Friday via Priceline
- tbh Skincare: 30 per cent off (excludes bundles and the rebound range) + FREE rebound skin milk on all orders over $80 from November 7 to December 2
- FOREO: Enjoy 50 per cent off great deals
- Boost Lab: 30 per cent off sitewide happening now
- JSHealth: Save 25 per cent off sitewide plus free daily gifts
- Murad: 25% of all Murad products, plus spend $200 and get Retinol Trial Kit (valued at $95) from November 29 to December 2
- Skoop Skincare: 30 per cent off sitewide for subscribers from November 27 to December 2. Spend $50 and receive a Babe Blotter (valued at $14.95), or spend $100 to get a Babe Blotter + Babe Blotter Extra Drop (valued at $32)
- The Collagen Co: Up to 20 per cent off using code BF20
The best Black Friday sales for hair care and styling tools
- Adore Beauty: Up to 50 per cent off beauty must-haves happening now
- Dyson: Save on selected Dyson technology while stocks last
- Mermade Hair: Up to 70 per cent off
- Priceline: 10,000 unmissable offers during Pink Friday sale
- Sephora: 15 per cent off with no min. spend and 20 per cent off with min. spend of $120
- Myer: Unmissable Black Friday and Cyber Monday deals
- Bondi Boost: Up to 50 per cent off sitewide happening now
- Revolution Beauty: Up to 50 per cent off everything
- The Iconic: 20 to 35 per cent off hair care
- Vida Glow: Save 25 per cent off sitewide
- JSHealth: Save 25 per cent off sitewide plus free daily gifts
- ghd: Score up to 30 per cent off during Ice Cold Deals sale
- People Haircare: 25 per cent off sitewide (excluding bundles) from November 11 to December 12
- Shaver Shop: Enjoy up to 85 per cent off
- Cloud Nine: Save up to $210 off, plus receive a free gift worth up to $80
- healthylife: Up to 50 per cent off during the Black Friday Super Sale
The best Black Friday sales for health, wellness and fragrance
- Sephora: 15 per cent off with no min. spend and 20 per cent off with min. spend of $120
- The Collagen Co: Up to 20 per cent off using code BF20
- Smilie: Enjoy up to 60 per cent off
- Maison Balzac: 20% off sitewide from November 25 to December 2
- healthylife: Up to 50 per cent off during the Black Friday Super Sale
- Priceline: 10,000 unmissable offers during Pink Friday sale
- Shaver Shop: Enjoy up to 85 per cent off
- Vida Glow: Save 25 per cent off sitewide
- JSHealth: Save 25 per cent off sitewide plus free daily gifts
- Epzen: 30 per cent off sitewide + an extra 10 per cent off bundles
- Aerre Fragrances: 30 per cent off + free shipping with daily surprise promos and deals from November 25 to December 2
Does makeup go on sale on Black Friday?
Makeup and other beauty products do go on sale for Black Friday and Cyber Monday (December 2) in Australia, with some of the biggest discounts we’ll see all year.
This year, you can find standout deals like up to 50 per cent off at Adore Beauty, savings on select Dyson technology, up to 40 per cent off Charlotte Tilbury Beauty Kits, and savings of up to 53 per cent on skincare, makeup and more at The Iconic.
What is the most bought item on Black Friday?
Beauty products are some of the most snapped-up items on Black Friday in Australia. From cult-favourite serums to luxury makeup, shoppers love to grab a bargain and stock up on skincare, makeup and haircare essentials. Whether it’s a splurge on that retinol you’ve been eyeing or a discount on your go-to moisturiser, beauty is always a Black Friday winner!
Is Black Friday bigger than Boxing Day?
Black Friday has definitely grown in popularity in Australia, and it’s starting to rival the Boxing Day sales. While Boxing Day has always been a big shopping event, Black Friday often has more deals across a wider range of categories, especially in beauty and tech.
It’s really down to what you’re after, but many shoppers find Black Friday a great time to score some serious bargains before the chaos of Christmas.
Related articles:
- Unbeatable Black Friday sales you can’t afford to miss in the lead up to Christmas
- Get set for the holiday season with these Black Friday deals from The Iconic
- Get in quick! These are the Myer Black Friday sales you don’t want to miss