It’s the most wonderful time of the year – for shopping, at least – Black Friday and Cyber Monday sales are just around the corner. Whether you’ve had your eye on something for weeks or you’re getting your Christmas shopping underway, this event promises huge savings on just about everything.
And the good news for deal hunters like us? Some retailers like THE ICONIC have already dropped some amazing Black Friday bargains that are too good to pass up. We’re seeing deals on everything in their First Look sale, from customer favourites, fashion, sportswear, kids’ clothes, beauty and more – with even bigger offers expected to roll out closer to the main event.
So, here’s what to know about THE ICONIC Black Friday shopping event.
Shop AWW’s Black Friday and Cyber Monday 2025 guides here:
- Best Black Friday sales
- Early deals to shop now
- Best Black Friday beauty deals
- Best Black Friday fashion sales
- Deals that are already selling out
Full list of THE ICONIC Black Friday deals
THE ICONIC’s Black Friday First Look sale is officially live, with early deals offering up to 50 per cent off across fashion, beauty, home and more. It’s the perfect chance to snap up wardrobe staples and seasonal favourites before the main event hits later this month.
More offers are expected to drop as Black Friday approaches, but for now, here are the top deals available to shop right now:
- 30 to 50 per cent off dresses from Shona Joy and more
- 40 per cent off fashion favourites
- Up to 30 per cent off beauty
- Up to 30 per cent off summer & swim
- Up to 40 per cent off sneakers & sport
- 20 to 30 per cent off designer
- Up to 40 per cent off fashion footwear
- Up to 30 per cent off sunglasses from brands like Prada and LuvLou
- Up to 30 per cent off kids, including 20 per cent off swimwear from Huxababy & Minihama
- Up to 40 per cent off travel and luggage, including Samsonite and American Tourister
- up to 30 per cent off drinkware, including Stanley
Best Black Friday deals at THE ICONIC
We’ve got our wishlists ready. Below, you’ll find the pieces we’re eyeing off – from wardrobe staples to gift-worthy finds.
Samsonite C-Lite Spinner$999 $599.40
Nike Court Vision Low Sneakers$110 $77
Ole Henriksen Banana Bright+ Eye Crème$64 $51.20
Mermade Hair Blow Dry Brush$109 $76.30
Atmos&Here Maya Pleat Maxi Dress$119.99 $83.99
Tony Bianco Ives Sandals$129.95 $90.96
Assembly Label Vintage Denim Shorts$90 $63
Giorgio Armani Sì EDP$205 $164
Estee Lauder Advanced Night Repairfrom $139 $111.19
Make Up For Ever HD Skin Foundationfrom $37 $29.60
AERE Paloma Linen Puff Sleeve Midi Dress$170 $102
Assembly Label Vintage Straight Jeans$120 $84
Valentino Born In Roma Donna EDP$305 $244
Billini Yazmin Heels$89.95 $53.97
Sea Level Australia Multifit One Piece$109.95 $76.96
Lorna Jane Amy Tech Ankle Biter Leggings$120 $80
Ray-Ban Sunglasses$207 $144.89
Prene The Muse Bag$129 $77.40
Medik8 Crystal Retinal 6$135 $108
Alias Mae Paris Sandals$199.95 $139.96
Shark Flexstyle Drying System$499.99 $374.99
AERE Violet Button Down Midi Dress$170 $102
Bobbi Brown Vitamin Enriched Face Base$105 $84
Swarovski Matrix Tennis Bracelet$330 $198
What is Black Friday?
Originating in the US, Black Friday takes place the day after Thanksgiving – which occurs on the fourth Thursday of November. Over the last few decades, Black Friday has become a major shopping event that sees astronomical markdowns, stores opening as early as midnight and people lining up for hours to grab a bargain. It now marks the start of holiday season shopping.
Thanks to the rise of online shopping since the 2000s, you no longer have to brave the crowds at your local shopping centre in order to nab a bargain. Hundreds of thousands of online retailers run sales across November, typically reaching a high point with Black Friday and Cyber Monday (which is the Monday following Black Friday).
When is Black Friday?
Black Friday falls on the fourth Friday of November, typically the following day after Thanksgiving. This year, the date of Black Friday is Friday November 28 and Cyber Monday is on December 1, 2025.
While the main event is still a couple of weeks away, THE ICONIC has already launched its early Black Friday First Look sale, offering up to 50 per cent off selected styles across fashion, beauty, sport, home and more. It’s a great chance to snap up early deals before the bigger discounts drop later in the month.
When do Black Friday sales start at THE ICONIC?
THE ICONIC has already kicked off its early Black Friday First Look sale, with up to 50 per cent off selected styles across fashion, beauty, home, sport and more. The main Black Friday event is expected to roll out closer to November 28, 2025, and usually runs through to Cyber Monday on December 1 – but the best deals often sell out early, so it’s worth shopping the current offers while they’re live!
What is the most bought item on Black Friday?
When it comes to Black Friday at THE ICONIC, fashion and footwear are some of the most popular buys. Shoppers flock to snap up deals on everything from sneakers and boots to trending apparel and accessories, making it the perfect time to refresh your wardrobe or stock up on stylish essentials at a discount.
What is THE ICONIC’s return policy for Black Friday purchases?
THE ICONIC offers free returns for 30 days from the date of purchase, even during Black Friday sales. To be eligible for a return, items must be unworn, unused and in a saleable condition with original tags attached.
Some items may be excluded from the return policy, such as ‘Final Sale’ items and products excluded for hygiene reasons; these exclusions are noted on the product page or at checkout.
Click here for more information on THE ICONIC’s return policy.
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