All the incredible Black Friday deals from The Iconic to shop this year

Treat yourself.

It’s the most wonderful time of the year – AKA, Black Friday and Cyber Monday sales. Whether you’ve had your eye on something for weeks or you’re getting your Christmas shopping underway, this year’s Black Friday sales are unbeatable.

If you want to avoid the Christmas crowds and Black Friday bargain hunters in stores, you can shop some of the best deals right from the comfort of your home. This year, the online retailer The Iconic have launched their Black Friday sale which includes 30-40 per cent on fashion, shoes and bags.

Read on to learn more about the annual shopping event and some of our best picks from The Iconic Black Friday sale.

What is Black Friday?

Originating in the US, Black Friday takes place the following day after Thanksgiving – which occurs on the fourth Thursday of November. Over the last few decades, Black Friday has become a major shopping event that sees astronomical markdowns, stores opening as early as midnight and people lining up for hours to grab a bargain.

Thanks to the rise of online shopping since the 2000s, you no longer have to brave the crowds at your local shopping centre in order to nab a bargain. Hundreds of thousands of online retailers run exceptional sales across November up until Black Friday and now Cyber Monday, too.

When is Black Friday?

Black Friday falls on the fourth Friday of November, typically the following day after Thanksgiving. This year, the date of Black Friday is Friday November 24, 2023.

When do Black Friday sales start at The Iconic?

Whilst Black Friday starts on Friday November 24, the deals have already begun over at The Iconic. As of November 21, the online retailer is offering 30-40 per cent off beauty, clothing, shoes and bags.

Here’s a roundup of the most chic bargains from The Iconic’s Black Friday sale.


Atmos&Here Gingham Trousers

$60, $40

This pair of perfect, versatile summer pants will only cost you a cool $40.


Tussah Sybella Midi Dress

$159.95, $112

Looking for something easy yet sophisicated for summer party season? This is a wardrobe staple you’ll wear again and again.


Spurr Gemma Sandals

$70, $42

With record-breaking heat expected this summer, a stylish and versatile pair of sandals is a must.


Calli Genette Midi Dress

$140, $98

This blue midi dress is a timeless silhouette that’s perfect for the warmer months, but can layer up for the cooler ones.

The Iconic Black Friday sale


& Other Stories Croc Leather Bag

$265, $185

Thanks to its timeless style, this 100% leather shoulder bag can multitask – use it as a sophistocated carry all for day duties or as an elegant accessory for a night out.


Saint Valentine Positano Mini Hoops – Gold

$95, $66

A classic pair of gold hoop earrings will never go out of style. These mini ones give a modern, fresh twist that will add extra oomph to any outfit.


Ace of Something Tibooburra Hat

$70, $49

This woven boater hat is the perfect stylish addition looks as good indoors as it does out in the sun.


Valley Brigada Sunglasses

$240, $168

Add a pop of colour into your everyday look with these spunky green glasses.


Ted Baker Classic Gold Watch

$265, $185

A dainty and subtle timepiece can transform any outfit, this watch from Ted Baker is currently $185.


Superga White Leather Sneakers

$140, $98

Loved by fashionable royals through time from Princess Diana to Catherine, the Princess of Wales, Superga sneakers are the ultimate in comfort and style – especially in classic white.

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