Images: COS, Seed Heritage and Assembly Label
It’s been a long time coming, but the Black Friday fashion sales are finally live. If you’ve been holding off on that wardrobe refresh, waiting for the perfect moment to snap up those pieces you’ve had your eye on – well, your patience is about to pay off in a big way.
Major discounts are rolling in across all your favourite retailers, from Boody and THE ICONIC to David Jones and Myer, with everything from designer labels to everyday essentials slashed. Think up to 50% off designer pieces, 30-40% off everyday essentials, and even full-price items getting slashed in store and online. Whether it’s a new pair of sneakers, the perfect pair of jeans, or that statement dress you’ve been lusting after, now’s the time to prepare your shopping list.
The beauty of the Black Friday shopping sales? No dawn queues, no wrestling other shoppers for the last size. You can do it all from your couch, cuppa in hand, while the deals roll in online.
So get your wishlist ready, clear some space in your wardrobe, and prepare yourself – because the best pieces are already flying off the virtual shelves.
More Black Friday edits to explore:
Black Friday fashion sales to watch
If you’re browsing and want a sense of where the strongest offers are landing, these retailers are rolling out solid savings. Think denim, occasion pieces, comfy basics and shoes you’ll wear on repeat. All with genuine markdowns, not the pretend kind.
- Boody: 30% off sitewide
- Myer: Up to 50% off fashion
- David Jones: Up to 50% off designer and up to 30% off fashion
- Sheike – 25% off dresses during the Black Friday sale now
- Basque – Various discounts at Myer
- & Other Stories – Savings happening across THE ICONIC
- Polo Ralph Lauren – Save big at THE ICONIC
- Atmos & Here – On-trend everyday wear at on sale at THE ICONIC
- Bec + Bridge – Join the VIP list for early access now
- Oroton: Up to 25% off
- Zimmermann – Luxe prints and standout statement pieces discounted at David Jones
- Cue – 30% off full price items
- THE ICONIC: Up to 50% off selected styles
- Modibodi: Up to 50% off
- New Balance: Up to 50% off selected styles
- Desmond & Dempsey: Up to 50% off
- Nine West: 40% off sitewide
- Andie Swim: 40% off sitewide
- Stylerunner: Up to 40% off
- Calvin Klein: Up to 40% off sitewide
- Adidas: Up to 40% off
- Aje – 25% off Black Friday edit, plus take a further 25% off sale happening now
- Cotton On: 30% off sitewide
- Lee Mathews: 30% off sitewide
- Bassike: 30% off from 25 Nov
- Witchery: 30% off everything
- Wittner: 30% off
- Le Specs: 30% off sitewide from 24 Nov
- Seed Heritage: 25% off sitewide
- Country Road: 25% off
- Meshki: 25% off sitewide
- Arms Of Eve: Up to 25% off sitewide
- Shona Joy: Up to 30% off selected styles
- Elka Collective: 20% off select styles
- ASOS: Discounts as marked
- Camilla and Marc: Discounts as marked
- Viktoria & Woods: 30% off sitewide
- Novo Shoes: Nothing-over-$40 sale
Best Black Friday fashion sales to shop in Australia 2025
We’ve sifted through all the deals so you don’t have to, and these are the ones we’re genuinely excited about. From statement dresses and skirts to sneakers and everyday essentials, these are our favourite deals.
01
Review
30% off storewide happening now
Melbourne-born Review has a knack for turning vintage inspiration into playful, modern pieces. Think bold prints, pops of colour and dresses that make you feel like you own the room – whether you’re at the office or heading to a weekend catch-up. Their collections are fun, feminine and unapologetically confident, perfect for women who like their wardrobe to reflect their personality.
TIP: Black Friday is the perfect time to snap up dresses, tops and accessories with high-quality finishes. Alongside Review’s online store, you can also find great deals at Myer, THE ICONIC and David Jones this Black Friday – perfect for picking up statement dresses and retro-inspired pieces at a discount.
Top picks:
Celine Pants$159.95 $111.97 at Review
Horizon Shirtdress$229.95 $160.97 at Review
Rosa Mini Dress$249.95 $174.97 at Review
Romy Shirtdress$259.95 $181.97 at Review
02
Country Road
25% off happening now (exclusions apply)
Country Road has been quietly perfecting everyday Australian style for decades. Their wardrobe staples are anything but basic: luxe fabrics, thoughtful tailoring and easy pieces that make dressing feel effortless. From polished dresses to breezy weekend separates, they strike the perfect balance between practical and refined.
TIP: Country Road’s Black Friday offers are worth watching at David Jones and THE ICONIC too, where you’ll find exclusive markdowns on their classic shirts, dresses and accessories.
Top picks:
Fit and Flare Midi Dress
$249 at Country Road
Tulip Drill Skirt
$199 at Country Road
Country Road x Ngali Print Dress
$349 at Country Road
Linen Panelled Mini Dress
$199 at Country Road
03
Assembly Label
Up to 50% off at THE ICONIC
Assembly Label champions neutral, timeless pieces designed to be mixed, matched and loved for years. It’s minimalism that actually feels modern and approachable – linen dresses, clean-cut pants and versatile knits that fit seamlessly into a life that’s busy, casual and a little coastal-inspired.
TIP: Check out THE ICONIC and David Jones for price drops on linen separates, denim and minimalist knits – great for building a quality capsule wardrobe.
Top picks:
Vintage Straight Jeans$120 $84 at THE ICONIC
Juno Linen Midi Dress$160 $109 at David Jones
Melody Linen Bias Skirt$120 $84 at THE ICONIC
Loxley Cotton Blend Pants
$140 at THE ICONIC
04
COS
Up to 40% off happening now
Timeless ready-to-wear and accessories meet sustainable craftsmanship with COS. Each piece is designed with high-quality fabrics, a refined colour palette and understated modern style, creating wardrobe essentials that go beyond seasonal trends. With collections inspired by contemporary culture and storytelling, Black Friday is the perfect opportunity to invest in pieces that are made to last.
TIP: COS online and THE ICONIC both feature great value during Black Friday, so get ready to grab polished staples and clean-cut dresses at rare discounts.
Top picks:
Oversized Linen Shirt
$139 at COS
The Clean Cut T-Shirt$65 $52 at THE ICONIC
Sculpted Cotton Midi Dress
$159 at COS
Panelled Gathered-Side Midi Dress$175 $140 at THE ICONIC
05
Seed Heritage
Big savings happening at Myer
Everyday style gets a modern Australian twist with Seed Heritage. Their pieces are relaxed without losing polish – soft tailoring, easy dresses and playful details that make your daily wardrobe feel like it belongs in a lifestyle magazine. Their style works for morning coffee runs, school drop-offs and dinner parties (just to name a few!).
TIP: Keep an eye on Myer, David Jones and THE ICONIC – these retailers often stock Seed’s most popular pieces, from soft tailoring to easy everyday dresses, at competitive sale prices.
Top picks:
Core Linen Waisted Pants$159.95 $119.96 at Myer
Core Linen Seam Front Skirt$159.95 $119.95 at David Jones
Retro Swirl Maxi Dress$229.95 $172.46 at THE ICONIC
Linen V Neck Button Mini Dress$169.95 $99.95 at Myer
06
Witchery
30% off everything happening now
Confident, modern and distinctly Australian, Witchery has long been a go-to for women who want clothes that can do it all. With over 50 years of fashion heritage – and a long-standing commitment to empowering women – Witchery continues to deliver pieces made to move seamlessly from work to weekend.
TIP: Witchery’s own site, plus Myer, David Jones and THE ICONIC are your go-tos for Black Friday deals – especially on structured blazers, elevated denim and must-have accessories.
Barrel Leg Jeans
$179 at Witchery
Asymmetric Drape T-shirt$79 $55.30 at THE ICONIC
Panelled Midi Dress
$199 at Witchery
Mesh Drape Long Sleeve Top$89 $49.95 at Witchery
Black Friday fashion sales: Frequently asked questions
Black Friday started as an American tradition which took place the following day after Thanksgiving – which occurs annually on the fourth Thursday of November. Over the last few decades, Black Friday has seeped into global consciousness with the shopping event now taking place well beyond the United States.
Whilst Black Friday used to entail midnight queues and crammed shopping centres, thanks to the ease of online shopping you can now shop great bargains from the comfort of your home.
In 2025, Black Friday falls on Friday, 28 November, with Cyber Monday following on Monday, 1 December. Shoppers can expect deals to start appearing in the days leading up to these dates, so it’s the perfect time to start planning your wishlist and keeping an eye on your favourite labels.
Yes! Clothing is one of the main categories to go on sale for Black Friday. Retailers across Australia, from department stores like Myer and David Jones to online favourites like THE ICONIC, offer discounts on everything from everyday staples to statement pieces during the Black Friday fashion sales. It’s a great opportunity to refresh your wardrobe, stock up on seasonal essentials, or invest in timeless pieces – all at a fraction of the usual price.
When it comes to fashion, Black Friday is usually your best bet for clothes. Retailers often offer their biggest discounts on apparel and accessories during Black Friday, while Cyber Monday tends to focus more on tech, gadgets and homewares.
That said, some stores do extend clothing deals into Cyber Monday, so it’s worth keeping an eye on your favourite labels across both days to make sure you don’t miss out.
Related articles:
- 13 Australian fashion brands worth investing in this year
- I’ve covered Black Friday four years in a row – these are the deals you definitely shouldn’t miss
- Aussies are set to spend $6.8 billion this Black Friday – but is it worth it?
