It’s official – Black Friday deals are already trickling into Australian stores. And I’m convinced that if you play the game smart, you can nab bargains before the real crowd storms in. Retailers are increasingly kicking off their discounts weeks ahead of the official Black Friday (which in 2025 falls on Friday, November 28, with Cyber Monday following on December 1).
Some, like Dyson with over 50% off select tech from November 11, Adore Beauty with 20% off during their Adore Frenzy from November 6, fitboutique with their Black Friday sale on reformer Pilates machines happening now, and Mermade Hair with up to 50% off from November 3, have already kicked things off.
Meanwhile, home retailers like Miss Amara (up to 50% off rugs), Temple & Webster (up to 50% off furniture and homewares) and Sheet Society (20-30% off bedding) are also running early sales – hinting that the early bird strategy is well worth considering.
After all, the best-selling colours, sizes or models tend to vanish fast. If you see something you like, I think it’s definitely worth snatching it now (especially if there’s a returns window).
I’ve been tracking deals across categories like beauty, fashion, home, activewear tech and more – and here are the ones I’m excited about (some of which I’ve already picked up for myself and a few lucky gift recipients).
More from our Black Friday edit:
- My favourite Black Friday deals from THE ICONIC
- Get ahead of your Christmas shopping with these beauty deals
- Every Black Friday deal I’m telling my friends to buy
- Black Friday deals that are already selling out
Skip ahead to the best early Black Friday deals for:
Early Black Friday deals on beauty and skincare
As someone who’s always on the hunt for skincare and beauty bargains, these early Black Friday deals have seriously caught my eye. Whether you’re looking to refresh your routine or stock up on favourites, now’s the time to shop.
What to look for: Multi-packs, “buy 2 get 1 free” or bonus deluxe samples. Some retailers (like Adore Beauty and Sephora) are known for their rewarding insider codes.
Early roundup of deals:
- Laneige: 15% off (20% off with $140 spend) from November 27 to December 1 at Sephora, and 20% off all SKUs from November 24 to December 1 at Adore Beauty
- Alpha-H: 25% off sitewide from November 18
- Shark Beauty: Add items to your wishlist now for exclusive access to the BFCM offers. Plus, score the new Shark FlexStyle Air Styling & Drying System Frosted Diamond for $100 off RRP
- Mermade Hair: Up to 50% off from November 3 to December 4
- Dyson: Over 50% off select Dyson tech from November 11 to November 18
- Sephora: 15% off with no minimum spend, 20% off with $140 spend from November 27 to December 1
- THE ICONIC: Up to 30% off beauty
- FOREO: Up to 50% off happening now
- Kerastase: 20%off sitewide from November 24 to December 1; Choose your own best-selling duo with $120+ spend from November 16 to November 23
- The Breakout Hack: 40% off sitewide plus a free cosmetic bag valued over $80 from November 6 to December 1
- Priceline: Big savings on major brands like Avene, Boost Lab, Olay, Bondi Sands, OGX, YSL and more
- BOOST LAB: Up to 40% off sitewide plus a free Gua Sha on orders over $90 from November 6 to November 30
- CurrentBody: 28% off LED Face & Neck Kit, Special LED Kit and Face & Hair LED Kit from November 1 to December 24
- Esmi: 40% off sitewide plus free gift on orders over $129 from November 16 to November 30, then up to 60% off and a free gift on orders over $149 from December 1 to December 8
- Naked Sundays: Up to 40% off from November 7 to November 30
- Ultraceuticals: Up to 50% off selected favourites from November 12 to December 1
- MAC Cosmetics: 3-piece gift with $110+ orders from November 24 to December 1
- Jo Malone: Complimentary 9ml cologne and travel candle with any $250 purchase, online only from November 7 to November 14. Plus Spend $179+ and receive a complimentary 4-piece gift from November 24 to December 2
- Àerre: Up to 40% off and free shipping from November 24 to November 30, and up to 30% off with free shipping on December 1
- INIKA Organic: 30% off sitewide from November 24 to December 1
- BOUF: Up to 30% off plus a free ‘Hold My Hair’ Claw Clip on orders over $90 from November 10 to December 2
- Prime Skin: 30% off sitewide, plus a free gift & chance to win a year’s supply of products from November 20 to December 2
- Lust Minerals: 25% off sitewide and up to 70% off bundles from November 10 to November 20
- Adore Beauty: 20% off all SKUs from November 6 to November 16 during Adore Frenzy; and 20% off all SKUs from November 24 to December 1 during Black Friday
- muk Haircare: 20% off retail (excluding packs) and 25% off electrical from November 20 to December 1
- ghd: Up to 25% off selected styling tools plus free gift with every eligible purchase from November 6 to November 17, then up to 30% off selected styling tools plus free gift from November 17 to December 4
- Go-To: Every order placed scores a Go-To Scratchie with discounts, instant prizes, or free offers from November 12 to November 13
- Giorgio Armani Beauty: 30% off sitewide (with exclusions) from November 17 to November 30; Holiday Deluxe 3-piece GWP from December 8 to December 21; and 20% off sitewide (with exclusions) from December 22 to December 28
- The Body Shop: 30% off all full-priced Hemp items. Excludes clearance and Hemp bundles from October 27 to November 2
- The Beauty Chef: Up to 30% off sitewide, exclusive bundles & gifts from November 20 to December 2
- Skinceuticals: 20% off sitewide from November 26 to November 30
- Circa: 20% off favourites from November 24 to December 1
- YSL Beauty: 8-piece gift with $180+ spend, 11-piece gift with $230+ spend from October 27 to November 16; and 25% off almost everything YSL Beauty Club Members only from November 20 to December 1
- Oz Hair & Beauty: 40% off range from November 26 to December 2
- Bondi Boost: Up to 50% off with free gifts from November 19 to December 2
- Glasshouse Fragrances: Gift with purchase on core orders over $125 from November 24 to December 1
- Lancome: 20% off sitewide (excludes sets, absolue l’extraint, juicy tubes) from November 12 to November 15; and 30% off from November 23 to December 1
- Anastasia Beverly Hills: Up to 50% off selected products from November 25 to December 1
- Estee Lauder: 25% off sitewide, plus spend $150 and get a free 5-piece gift from October 23 to December 1
My top picks:
Dyson Airwrap i.d multi-styler & dryer$849 $699 at Dyson
Shark FlexStyle Frosted Diamond Edition$499.99 $349.99 at Shark Beauty
ghd Chronos Hair Straightener$465 $348.75 at ghd
Alpha-H Liquid Gold + Vit C
$86.95 at Alpha-H
Early Black Friday deals on fashion and activewear
Style lovers, this is your hunting ground now. Many brands are already discounting end-of-season stock in preparation for Black Friday. No matter what you’re eyeing, there are already plenty of solid savings to be found.
What to look for: Check mid-season or clearance sections, use brand newsletters for early access codes (The Iconic, Cotton On, Aje and Lorna Jane often do this) and keep an eye on free returns (so you can test a deal without regret).
Early roundup of deals:
- NALA: 30% off sitewide from November 13 to December 1
- LSKD: Up to 70 per cent off storewide happening now
- Boody: Minimum 30% off sitewide from November 11 to December 3
- White Fox Boutique: 40 per cent Flash Sale from November 20 to November 28
- Lorna Jane: Up to 40% off selected styles from November 11 to December 1
- Bondi Active: 40% off selected styles plus an extra 10% off sale from November 6 to December 2
- Nike: 25 per cent off selected product from November 18 to November 27; 25 per cent off site wide from November 28 to December 1
- Beginning Boutique: 30% off sitewide from November 24 to November 30, up to 80% off non-markdown items from December 1 to December 2
- THE ICONIC: Up to 50% off dresses and more
- The Fable: 40% off sitewide from November 22 to December 1
- The Oodie: Up to 50% off sitewide from November 3 to November 28
- Berlei: 40% off from November 9 to November 16
- Bonds: 40% off storewide during the Quick Frenzy sale
- You + All: 30% off sitewide, 50-70% off sale items from November 12 to November 17
- Sass & Bide: Take a further 40% off sale styles
- Nimble Activewear: Up to 50% off happening now
- Sheila the Label: 25% off all full-priced swimwear styles from November 26 to December 2
- Petal & Pup: 30% off sitewide from November 25 to November 29; and 30-50% off everything from November 30 to December 1
- SHEIKE: 25% off dresses from November 20 to November 26; and 25% off full price excludes sale, gift cards, coming soon from November 27 to December 1
- City Beach: Buy 1, Get 1 50% off and up to 70% off select styles from November 15 to November 30 (Black Friday); and Buy 1, Get 1 50% off select styles only from December 1 to December 7 (Cyber Week)
- Under Armour: 30% off from November 10 to November 16
- adidas: EXTRA 40% OFF OUTLET and Singles Day Sale from November 18 to November 19; 40 per cent off plus adiClub members get an extra 10 per cent off select styles from November 20 to November 27; 40 per cent off select styles from November 28 to November 30
- Ally Fashion: Minimum 30% sitewide from November 12 to November 17
- Bras N Things: 20% off sitewide from November 18 to November 30; 30 per cent Off Selected Styles on December 1
- Calvin Klein: 30% off Storewide from November 20 to December 1; The Black Friday Sale 40 per cent off Storewide from December 2 to December 16
- Coach Outlet: 20% off sitewide from November 11 to November 25; 40 per cent off sitewide from November 26 to December 1
- Crocs: Up to 50% off selected styles from November 19 to November 23; spend $150+, save 50 per cent off from November 24 to November 29; 40 per cent off storewide from November 24 to November 29
- Dangerfield: 20 to 60% off storewide from November 19 to December 2
- FORCAST: Take a further 25% off from November 25 to December 1
- Gorman: Take a further 20% off sale styles from November 19 to December 2
- Gymshark: Up to 50% off Promotion from November 16 to December 1
- Kathmandu: 30-50% off Kathmandu Branded Gear (terms and conditions apply)
My top picks:
Country Road Linen Shoulder Midi Dress$249 $149 at Country Road
Assembly Label Elara Mini Dress$140 $29.40 at THE ICONIC
LSKD Elite High-Rise 6″ Short Pockets$90 $79 at LSKD
Nala Support Wirefree Bralette$59 $41.30 at Nala
Early Black Friday deals on furniture, home and mattresses
There’s something so satisfying about upgrading your space, and these home deals mean you can do it without the guilt. From kitchen essentials to bedroom luxuries, I’ve found the best early Black Friday deals for making your house feel more like home.
What to look for: Most major furniture retailers have already announced (or launched) their Black Friday deals, so you don’t need to wait for the official date. If you’ve had your eye on a sofa or mattress, it’s worth comparing prices now while stock is still good.
Early roundup of deals:
- James Lane: 30 to 60% off storewide on furniture and homeware favourites
- Bonnie & Neil: 20 to 30% off sitewide
- Bonny: Save $50 on Bonny’s best-selling doonas and doona bundles
- Castlery: Up to $550 off, plus up to 40% off clearance happening now
- Koala: Up to 30% off sitewide
- Temple & Webster: Up to 50% off Black Friday sale happening now
- Sleeping Giant: 30 to 60% off storewide
- Solidteknics: 20% off entire range, 25% off cookware sets from November 12 to November 16
- Miss Amara: Up to 50% off all rugs across the Black Friday Early Access event (October 27-November 23), then up to 60% off from November 24-December 1. Includes machine washable rugs, scalloped rugs, Rollie Pollie playmats and indoor-outdoor designs
- Sheet Society: 20-30% off everything from now until October 31
- Maison Balzac: 20% off all Maison Balzac products including already reduced styles from November 24 to December 1
- No.22 Home: 10–50% off selected items from November 19 to December 1
- Sheridan Boutique: 40% off from November 11 to November 13; and save 30% on sheets and bed foundations from November 14 to November 18
- Homary: Up to 70% off from October 22 to October 31; and extra 12% off on select items/dining room picks
- Pillow Talk: Big savings coming soon
- Sheridan Outlet: Up to 50% off selected items from 3-16 November
- Linen House: Up to 70% off almost everything from November 10 to December 2
- Koh: Up to 50% off during the Big Black Friday sale happening now
- Mocka: Up to 50% off selected furniture range from November 7 to December 8
- Canningvale: Early Access up to 90% off Cyber Sale from November 10
- AURA Home: 20% off from November 7 to November 15
- Ecosa: 30% off sitewide from November 10 to November 16
- Emma Sleep: Up to 45% off from November 4 to December 1
- Fantastic Furniture: Up to 20% off selected products happening now
- I Love Linen: 30% off Signature French Flax Linen Bedding from November 9 to November 23; and Free Pillowcase set on $200+ after discount from November 9 to November 23
- Freedom Furniture: Up to 30% off select furniture & homewares, up to 50% off mattresses, plus extra sitewide savings with Double Spend & Save (November 4 to December 1) and Black Friday Member Price Guarantee (November 27 to December 1)
- Coyuchi: 25% off sitewide from November 25 to December 2 with gift with purchase on orders over $300
My top picks:
Haven California Ivory Chaise Sofa$3399 $1899 at James Lane
Koala Luxe Queen Mattress$2390 $1673 at Koala
Mori Performance Armless Sofa$5547 $4439 at Castlery
Oakleigh Home Sofie All Seasons Quiltfrom $59.99 $22.99 at Temple & Webster
Early Black Friday deals on tech and appliances
Tech deals are what Black Friday is famous for, and these early offers are already quite impressive. I’ve been particularly excited about the headphone deals – perfect for blocking out the world on your commute or while working in the noisy office.
What to look for: Big-ticket appliances are also worth watching. Even small percentage discounts can mean hundreds of dollars in savings on fridges, washers and coffee machines.
Early roundup of deals:
- Dyson: Over 50% off select Dyson tech from November 11 to November 18
- Amazon: Various sales from November 18 to December 1
- Tineco: Up to 33% off selected wet and dry floor cleaners from October 23 to November 2, including 33% off the Floor One S7 Steam and 25% off the Carpet One Cruiser
- Shark: Add items to your wishlist now for exclusive access to the BFCM offers. Plus, score the new Shark FlexStyle Air Styling & Drying System Frosted Diamond for $100 off RRP
- Ooni: Up to 20% off pizza ovens & accessories, 10% off new Koda 2 & Koda 2 Pro ovens, 30% off selected accessories from November 20 to December 2
- Myer: 20% off original price of kitchen and home appliances by Breville, KitchenAid, Ninja and more from November 16 to November 22
- KitchenAid: Up to 30% off from November 11 to December 3; Free Speckled Stone Ceramic Bowl (worth $199) with the purchase of any KSM195 Stand Mixer from November 11 to December 3; and Free Large Baker Stoneware and Oven Mitts with the purchase of any KSM70 Stand Mixer from November 11 to December 3
- Roborock: Savings of up to $1300 from November 6 to December 3
- Gozney: Up to $150 off select pizza ovens from November 11 to December 2
- The Good Guys: Various deals from November 13 to November 19
- Betta: Up to 50% off selected items happening now
- Appliances Online: General BFCM sale from November 24 to December 1
- Samsung: Multiple Black Friday Early Offers plus use Samsung Pay for an extra 5% off from November 6 to November 19
- JBL: 20% off all new arrivals from October 23 to November 17
- Lenovo: Up to 48% off + 2 x rewards on all purchases
- Kogan: First access for members from November 14 to 20 with up to 70% off, general sale from November 21 to December 5 with up to 70% off, free shipping weekend from November 28 to December 1 on Big & Bulky range with up to 65% off
My top picks:
LG 642L Instaview French Door Fridge$5759 $4490 at Appliances Online
Bose Quiet Comfort Headphones in $549.95 $329.95 at Myer
Breville Barista Express Coffee Machine$769 $699 at Myer
Westinghouse 9kg Front Load Washer$1099 $699 at The Good Guys
Early Black Friday deals on jewellery, bags, shoes and accessories
Whether you’re adding sparkle to your outfit or shopping early for Christmas gifts, the accessory sales are already heating up. Jewellery brands like Michael Hill, Saint Valentine, Pandora, Basque and The Iconic’s in-house labels are teasing (and showing) great discounts.
What to look for: Tiered discounts (like “spend $150, save $30”), bundle offers and early clearance sales on last season’s colours.
Early roundup of deals:
- Antler: Up to 50% off select styles happening now
- THE ICONIC: Up to 40% off travel and luggage from November 10 to November 18; and up to 30% off sunnies from November 10 to November 18
- July: Spend $400 save $50, spend $800 save $120; and spend $1200 save $240 from November 12 to December 1
- EMU Australia: 25-50% off sitewide from November 27 to December 1
- Oroton: Up to 60 per cent off selected styles from November 20 to December 1; 25 per cent off The Edit from November 17 to June 30
- Swarovski: 50 per cent off storewide plus take a further 10 per cent off from November 13 to December 2
- New Balance: Up to 50% off selected styles from November 14 to December 1
- Francesca Jewellery: 15% off sitewide plus a free gift on orders over $200 from November 24 to November 30
- Samsonite: Up to 40% off plus shop clearance deals coming soon
- Puma: Shop up to 50 per cent off for a limited time from November 21 to November 27; Cyber Monday sale offer up to 50 per cent off from November 28 to December 3
- Lacoste: 60 per cent off sitewide happening now
- Will & Bear: Up to 60% off from November 17 to December 2, plus one tree planted for every hat sold
- Arms Of Eve: 20% off online & in-store from November 10 to December 2
- Strand: Up to 40% off sitewide in the Strand Frenzy sale
- Mejuri: Up to 30% off, min spend of $150 excludes collabs, jewellery boxes, travel cases, care kits from November 20 to November 23 (Member Access); and up to 30% off, min spend of $150 excludes collabs, jewellery boxes, travel cases, care kits from November 24 to December 1 (Public Access)
- Nine West: 40% off full-price styles from November 25 to December 4
- CASETiFY: Buy 1 get 15% off, 2 get 25%, 3 get 30%, 4+ get 35% off from November 20 to December 1, plus up to 20% off Ultra Bounce and Impact cases. Cyber Monday sale runs December 1 to December 3
- American Tourister: Up to 50% off and clearance (online only) from November 10
- Ugg Express: 20% off selected styles including Layne Sandals, Waffle Platforms & Remi Slippers from November 18 to December 1
- Vans: Frenzy sale with up to 50% off selected styles from November 12 to 17, 20% off storewide on November 28, up to 50% off selected styles from November 29 to 30, and 20% off everything on December 1
- Jo Mercer: 70% off your second pair from November 10 to November 16
- Ecco: 25% off everything in-store and online from November 22 to December 1
- Foot Locker: 20% off storewide and sitewide on November 28 (Black Friday Sale); 30% off sale items from November 29 to November 30 (Post BF Sale); and 20% off storewide and sitewide on December 1 (Cyber Monday)
My top picks:
Large Luggage Suitcase$380 $190 at Antler
Ray-Ban Sunglasses$207 $144.89 at THE ICONIC
Oroton Dylan Baguette$349 $209.40 at Oroton
Coach Lana Shoulder Bag$895 $626.50 at THE ICONIC
Early Black Friday deals on lifestyle, health and wellness
From fitness gear to sleep tech and supplements, early wellness deals are a great way to invest in habits that last beyond the Black Friday sales. Expect discounts on walking pads, exercise bikes and more, along with subscription offers on apps, gym gear and health tech.
- fitboutique: Black Friday sale across reformer Pilates machines and more happening now
- JSHealth: Up to 25% off sitewide from November 3 to December 2
- Modibodi: Flow Frenzy up to 50% off from November 24 to December 1
- EPZEN: 30% off sitewide plus an extra 10% off bundles from November 10 to December 1
- Mr Roses: 13% off storewide with code BLACKFRIYAY on November 28, 18% off 18-rose bouquets and up with code CYBERMONYAY on December 1
- iHerb: Up to 70% off iHerb brands during Black Friday Month
- Your Reformer: Save up to $1311 with up to $400 off Reformers (including $400 off Walnut and Winter White models), plus a free Movement Bundle (valued at $332) and bonus inclusions like Jumpboard, Box and three months of free app access. VIP early access runs from November 5; and the main sale runs from November 6 to December 4
- Vida Glow: 25% off sitewide from November 21 to November 27; 25% off + free gift on orders over $100 from November 28 to November 30; and up to 30% off + free gift one day only on December 1
- Billie: 20% off orders $20+ using code SWIPE20
- Eve Wellness: 30% off sitewide from November 12 to December 2, plus a free Probiotic Gut Drink on November 27
What to look for: Health and wellness deals tend to peak before the main Black Friday rush, so it’s smart to buy early while stock and sizes last.
My top picks:
Sperax 3 in 1 Walking Vibration Pad
$299.99 at Amazon
The Beauty Chef Daily Supergreens$69 $55.20 at The Beauty Chef
NordicTrack X24 Studio Bike$3999 $2999 at NordicTrack
The Studio Reformer$4999 $2995 at fitboutique
Tips for shopping the early Black Friday deals
After years of covering sales, here’s what I’ve learnt about making the most of early Black Friday deals:
1. Start now, don’t wait
Some of the best deals are happening right now, and popular items sell out fast. If you see something you want at a price you’re happy with, grab it.
2. Make a list
Write down what you actually need (versus what catches your eye in the moment). This helps you focus on the early Black Friday deals that matter most.
3. Set a budget
Sales are exciting, but stick to what you can afford. The early Black Friday deals will still be good deals if they fit your budget.
4. Check return policies
Before you buy, make sure you understand the store’s return policy, especially for sale items. Some retailers have different policies during sales periods.
5. Compare prices
Just because something says it’s on sale doesn’t mean it’s the best price. I like to check a few retailers before committing.
Black Friday officially falls on November 28 this year, with Cyber Monday following on December 1. But as you can see, the early Black Friday deals are already here and well worth shopping.
According to the Australian Retailers Association, Aussies are expected to spend $6.8 billion over the four-day Black Friday to Cyber Monday period – and with deals this good starting early, I can see why.
While I’ll be keeping this guide updated as more early Black Friday deals drop, my advice is simple: if you see something you love at a price that works for you, don’t wait. The best deals often sell out before Black Friday even arrives, and there’s no guarantee the price will drop further.
In many cases, yes – especially for popular items that sell out fast, like limited colours or sizes. Retailers often match their official Black Friday pricing early to spread demand.
Watch Adore Beauty, The Iconic, Myer, David Jones, Amazon, Target and more. These brands are known for launching early previews.
Some run for a week or two, while others roll directly into Cyber Monday. It’s best to shop early if you spot something you love.
Sometimes, but there’s no guarantee. Early deals often match the later ones, especially in fashion, beauty and home categories.
Related articles:
- These Black Friday sales were so good last year, we’ve already bookmarked them for 2025
- Aussies are set to spend $6.8 billion this Black Friday – but is it worth it?
- These beauty advent calendars will have you counting down to Christmas in style
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