Black Friday has officially kicked off, and the biggest deals are now live across tech, fashion, beauty, home essentials and more. After covering this shopping event for years, I can safely say this is when the real savings land – and they’re already stacking up.
TIP: Want a bigger Black Friday win? Our treadmill guide breaks down the best models, including huge NordicTrack discounts that are live right now.
I’ve started mapping out my own shopping list, whether that’s getting ahead on Christmas gifts or finally treating myself to the latest fashion and beauty finds (no judgement, please).
Temple & Webster is offering up to 50% off furniture and homewares, Miss Amara has slashed up to 50% off rugs, Sheet Society is running 20-30% off bedding, and BCF has dropped early deals on outdoor and BBQ gear, including the Gasmate Portofino 12in Gas Pizza Oven and top Weber products.
Over in beauty, Sephora has kicked off its Black Friday sale with up to 60% off selected items. The Adore Beauty and ghd deals are also live, while CULTIVER, The Oodie, Mustard Made and more are seeing major sitewide sales. Dyson has also joined in, with up to $650 off selected tech.
The clock is ticking! Black Friday officially starts in:
Jump ahead:
Your ultimate Black Friday cheat sheet:
- Amazing deals to shop now
- Travel deals worth booking before they sell out
- Our favourite Black Friday beauty deals
- Black Friday deals that are already selling out
- Everything we’re shopping at THE ICONIC
The best Black Friday sales to shop in 2025
“Sale season is the perfect time to be strategic,” says Lucy Sutherland, Director of Insights & Trends at Temple & Webster. “Invest in those bigger pieces you’ve been thinking about or the finishing touches that will pull everything together.”
With the above quote in mind, I’ve pulled together a mix of wishlist items and standout deals on my radar. It doesn’t matter if you’re planning ahead or ready to shop now, these picks can help you prep your cart and make the most of the sales.
Best Black Friday sales for health, wellness & grooming
From fitness gear to wellness products, Black Friday is the perfect time to invest in your health without breaking the bank. Think high-tech gadgets that make working out easier, supplements to support your routine and fitness equipment to keep you moving.
BLACK FRIDAY TIPS:
- Prioritise items you’ll actually use daily.
- Check if supplements or devices have subscription offers – sometimes iHerb stacks discounts for first-time orders, and brands like Vida Glow often join in with major savings during the sale.
- Look for bundle deals or free shipping – Your Reformer often has package discounts and a free trial to their app, which gives unlimited workouts on any device, 20+ class styles, beginner to advanced programs and physio-led sessions for targeted areas.
Full list of sales:
- iHerb: Up to 70 per cent off iHerb brands during Black Friday Month
- Your Reformer: Save up to $1311 with up to $400 off Reformers (including $400 off Walnut and Winter White models), plus a free Movement Bundle (valued at $332) and bonus inclusions like Jumpboard, Box and three months of free app access. VIP early access runs from November 5; and the main sale runs from November 6 to December 4.
- Vida Glow: 25 per cent off sitewide from November 21 to November 27; 25 per cent off + free gift on orders over $100 from November 28 to November 30; and up to 30 per cent off + free gift one day only on December 1
- Philips: Savings across best-selling categories and items from November 18 to December 2
- FitBoutique: Black Friday sale across reformer Pilates machines like the Studio Reformer and more happening now
- NordicTrack: Huge savings happening now. Plus, NordicTrack will refund you the price difference if you see a price lower on their website than what you paid
- Oura: Up to $150 off Oura Ring during the Black Friday sale happening now
- WHOOP: Special pricing on WHOOP 5.0 and WHOOP MG with subscriptions from November 20 to December 2, plus up to 20 per cent off accessories from November 23 to December 1
- Ultrahuman: 25% off all Ultrahuman Ring AIR models (all six finishes)
- JSHealth: Up to 25 per cent off all supplements and skincare from November 3 to December 2
- Billie: 20 per cent off orders $20+ using code SWIPE20
- Eve Wellness: 30 per cent off sitewide from November 12 to December 2, plus a free Probiotic Gut Drink on November 27
- Modibodi: Flow Frenzy up to 50 per cent off from November 24 to December 1
My top picks:
California Gold CollagenUP$35.75 $25.02 at iHerb
YR Original Folding$2995 $2795 at Your Reformer
Philips Sonicare Prestige 9900
$549 at Amazon
Vida Glow Natural Marine Collagen$70 $52.50 at Vida Glow
Best Black Friday sales for beauty & fragrance
Whether you’re after skincare, hair tools, or makeup, Black Friday is prime time to stock up on essentials or try a splurge-worthy item you’ve been eyeing. Last year, foundation, LED masks and multi-styler hair tools were big hits. In 2025, we’re seeing a lot of exclusive bundles and limited-time gifts.
BLACK FRIDAY TIPS:
- Stick to products that suit your skin type or hair texture.
- Look out for free gifts or bundled sets – Sephora and Adore Beauty often include bonus minis.
- Sign up for retailer newsletters for early access and extra discounts – David Jones and Priceline sometimes offer members-only perks.
Full list of sales:
- Sephora: Up to 60 per cent off selected items, plus 20 per cent off sitewide for Gold members and 15-20 per cent off for others, online from November 25 to December 1
- Dyson: Over 50 per cent off select Dyson tech from November 11 to November 18
- Alpha-H: 25 per cent off sitewide from November 18
- Merit Beauty: Savings coming soon
- FOREO: Up to 50 per cent off happening now
- Mermade Hair: Up to 50 per cent off from November 3 to December 4
- Adore Beauty: 20 per cent off all SKUs from November 6 to November 16 during Adore Frenzy; and 20 per cent off all SKUs from November 24 to December 1 during Black Friday
- muk Haircare: 20 per cent off retail (excluding packs) and 25 per cent off electrical from November 20 to December 1
- Augustinus Bader: Receive a complimentary Accelerated Renewal Gift when you spend $550 from November 25 to December 1
- E.S.K Skincare: 20 per cent off full-size core bundles plus a complimentary 15 ml Hydroxy Overnight Mask from November 18 to December 1. Early access from November 11 to 17 includes a free Soothe & Melt with orders over $300
- Priceline: Big savings on major brands like Avene, Boost Lab, Olay, Bondi Sands, OGX, YSL and more
- ghd: Up to 25 per cent off selected styling tools plus free gift with every eligible purchase from November 6 to November 17, then up to 30 per cent off selected styling tools plus free gift from November 17 to December 4
- Kerastase: 20 per cent off sitewide from November 24 to December 1; Choose your own best-selling duo with $120+ spend from November 16 to November 23
- Go-To: Every order placed scores a Go-To Scratchie with discounts, instant prizes, or free offers from November 12 to November 13
- Shark Beauty: Add items to your wishlist now for exclusive access to the BFCM offers
- Giorgio Armani Beauty: 30 per cent off sitewide (with exclusions) from November 17 to November 30; Holiday Deluxe 3-piece GWP from December 8 to December 21; and 20 per cent off sitewide (with exclusions) from December 22 to December 28
- MAC Cosmetics: 3-piece gift with $110+ orders from November 24 to December 1
- The Body Shop: 30 per cent off all full-priced Hemp items. Excludes clearance and Hemp bundles from October 27 to November 2
- Esmi: 40 per cent off sitewide plus a free gift on orders over $129 from November 16 to November 30, then up to 60 per cent off and a free gift on orders over $149 from December 1 to December 8
- The Beauty Chef: Up to 30 per cent off sitewide, exclusive bundles & gifts from November 20 to December 2
- Ultraceuticals: Up to 50 per cent off selected favourites from November 12 to December 1
- Aerre: Up to 40 per cent off plus free shipping from November 24 to November 30; Cyber Monday up to 30 per cent off plus free shipping on December 1; and up to 30 per cent off (any 3 items save 15 per cent, 4 items save 20 per cent, 5 items save 25 per cent, 6 items save 30 per cent) from November 11 to November 14
- Skinceuticals: 20 per cent off sitewide from November 26 to November 30
- Circa: 20 per cent off favourites from November 24 to December 1
- YSL Beauty: 8-piece gift with $180+ spend, 11-piece gift with $230+ spend from October 27 to November 16; and 25 per cent off almost everything YSL Beauty Club Members only from November 20 to December 1
- Oz Hair & Beauty: 40 per cent off range from November 26 to December 2
- Bondi Boost: Up to 50 per cent off with free gifts from November 19 to December 2
- Epzen: 30 per cent off sitewide plus an extra 10 per cent off bundles from November 10 to December 1
- Glasshouse Fragrances: Gift with purchase on core orders over $125 from November 24 to December 1
- Lancome: 20 per cent off sitewide (excludes sets, absolue l’extraint, juicy tubes) from November 12 to November 15; and 30 per cent off from November 23 to December 1
- Anastasia Beverly Hills: Up to 50 per cent off selected products from November 25 to December 1
- CurrentBody: 28 per cent off LED Face & Neck Kit, Special LED Kit and Face & Hair LED Kit from November 1 to December 24
- INIKA Organic: 30 per cent off all products from November 24 to December 1
- BOOST LAB: Up to 40 per cent off sitewide plus a free Gua Sha on orders over $90 from November 6 to November 30
- Estee Lauder: 25 per cent off sitewide, plus spend $150 and get a free 5-piece gift from October 23 to December 1
- Jo Malone: Complimentary 9ml cologne and travel candle with any $250 purchase, online only from November 7 to November 14. Plus Spend $179+ and receive a complimentary 4-piece gift from November 24 to December 2
- Bouf: Up to 30 per cent off plus a free “Hold My Hair” claw clip on orders over $90 from November 10 to December 2
- The Breakout Hack: 40 per cent off sitewide plus a free cosmetic bag valued at over $80 from November 6 to December 1
- Naked Sundays: Up to 40 per cent off from November 7 to November 30
- Lust Minerals: 25 per cent off sitewide and up to 70 per cent off bundles from November 10 to November 20
- Prime Skin: 30 per cent off sitewide plus a free gift and a chance to win a year’s supply of products from November 20 to December 2
- Pure Fiji: 20 per cent off sitewide from November 28 to December 1
My top picks:
Interchangeable Blow Dry Brush$159 $111.30 at Mermade Hair
Shark FlexStyle Frosted Diamond Edition$499.99 $349.99 at Shark
Dyson Airwrap i.d Multi-styler$849 $699 at Myer
Therabody Theraface LED Mask$899 $644 at Adore Beauty
Best Black Friday sales for fashion, activewear & shoes
Black Friday is your chance to refresh your wardrobe for the season ahead. From dresses and casual wear to sandals and boots, I love that most deals cover a wide range of styles and sizes.
BLACK FRIDAY TIPS:
- Check sizing guides carefully – ASOS and H&M often have different cuts per style.
- Focus on versatile pieces you’ll wear often.
- Take note of free returns or shipping offers – retailers like David Jones, Glassons and THE ICONIC make online shopping low-risk.
Full list of sales:
- THE ICONIC: Up to 50 per cent off dresses and more
- The Fable: 40 per cent off sitewide from November 22 to December 1
- NALA: 30 per cent off sitewide from November 13 to December 1
- LSKD: Up to 70 per cent off storewide happening now
- Lululemon: Markdowns coming soon
- Lorna Jane: Up to 40 per cent off selected activewear from November 11 to December 1
- Archies Footwear: Buy any 2 items, get $10 off; buy any 3 items, get $30 off; buy any 4 items, get $40 off. Sale runs from November 24 to December 1.
- The OneTwo: Up to 50 per cent off sitewide happening now until December 1. Plus, get a free gift with every purchase over $140
- The Oodie: Up to 50 per cent off sitewide from November 3 to November 28
- Berlei: 40 per cent off from November 9 to November 16
- Bonds: 40 per cent off storewide during the Quick Frenzy sale
- Puma: Shop up to 50 per cent off for a limited time from November 21 to November 27; Cyber Monday sale offer up to 50 per cent off from November 28 to December 3
- You + All: 30 per cent off sitewide, 50-70 per cent off sale items from November 12 to November 17
- Sass & Bide: Take a further 40 per cent off sale styles
- Cotton On: 30 per cent off sitewide across Cotton On, Rubi, Typo, Factorie & Supré from November 10 to 13
- Swanky Socks: Up to 40 per cent off from November 24 to 28
- Ecco: 25 per cent off everything in-store and online from November 22 to December 1
- adidas: EXTRA 40 per cent OFF OUTLET and Singles Day Sale from November 18 to November 19; 40 per cent off plus adiClub members get an extra 10 per cent off select styles from November 20 to November 27; 40 per cent off select styles from November 28 to November 30
- Ally Fashion: Minimum 30 per cent off sitewide from November 12 to November 17
- Bras N Things: 20 per cent off sitewide from November 18 to November 30; 30 per cent Off Selected Styles on December 1
- Calvin Klein: 30 per cent off Storewide from November 20 to December 1; The Black Friday Sale 40 per cent off Storewide from December 2 to December 16
- Coach Outlet: 20 per cent off sitewide from November 11 to November 25; 40 per cent off sitewide from November 26 to December 1
- Crocs: Up to 50 per cent off selected styles from November 19 to November 23; spend $150+, save 50 per cent off from November 24 to November 29; 40 per cent off storewide from November 24 to November 29
- Dangerfield: Black Friday 20 to 60 per cent off storewide from November 19 to December 2
- FORCAST: Take a further 25 per cent off from November 25 to December 1
- Gorman: Take a further 20 per cent off sale styles from November 19 to December 2
- Gymshark: Up to 50 per cent off Promotion from November 16 to December 1
- Kathmandu: 30-50 per cent off Kathmandu Branded Gear (terms and conditions apply)
- Boody: Minimum 30 per cent off sitewide from November 11 to December 3
- Vans: Frenzy sale with up to 50 per cent off selected styles from November 12 to 17, 20 per cent off storewide on November 28, up to 50 per cent off selected styles from November 29 to 30, and 20 per cent off everything on December 1
- Foot Locker: 20 per cent off storewide and sitewide on November 28 (Black Friday Sale); 30 per cent off sale items from November 29 to November 30 (Post BF Sale); and 20 per cent off storewide and sitewide on December 1 (Cyber Monday)
- Nimble Activewear: Early Black Friday sale running from November 12 to 18
- New Balance: Up to 50 per cent off selected styles from November 14 to December 1
- Sheila the Label: 25 per cent off all full-priced swimwear styles from November 26 to December 2
- Bondi Active: 40 per cent off selected styles plus an extra 10 per cent off sale items from November 6 to December 2
- Beginning Boutique: 30 per cent off sitewide from November 24 to November 30, and up to 80 per cent off non-markdown items from December 1 to December 2
- EMU Australia: 25-50 per cent off sitewide from November 27 to December 1
- Petal & Pup: 30 per cent off sitewide from November 25 to November 29; and 30-50 per cent off everything from November 30 to December 1
- SHEIKE: 25 per cent off dresses from November 20 to November 26; and 25 per cent off full price excludes sale, gift cards, coming soon from November 27 to December 1
- City Beach: Buy 1, Get 1 50 per cent off and up to 70 per cent off select styles from November 15 to November 30 (Black Friday); and Buy 1, Get 1 50 per cent off select styles only from December 1 to December 7 (Cyber Week)
- Jo Mercer: 70 per cent off your second pair from November 10 to November 16
- Under Armour: 30 per cent off from November 10 to November 16
My top picks:
Rosa Midi Shirt Dress$279.95 $195.97 at Review
Stretch Lace Maxi Kaftan
$380 at Jets Australia
Organically Grown Linen Shirt
$139 at Country Road
Etta Ring Detail Sandal$159.95 $119.96 (at checkout) at Seed Heritage
Best Black Friday sales for bags, jewellery & accessories
Accessories are where you can score statement pieces at a fraction of the usual price. Whether it’s designer sunglasses, minimalist jewellery, or seasonal hats, Black Friday has deals that make my splurging feel a little less guilt-free.
BLACK FRIDAY TIPS:
- Choose pieces that pair with multiple outfits.
- Compare prices across retailers like THE ICONIC and Country Road to get the best deal.
- Check material and care instructions – some discounted items may be final sale, meaning they can’t be returned or exchanged.
Full list of sales:
- Antler: Up to 50 per cent off select styles happening now
- THE ICONIC: Up to 40 per cent off travel and luggage from November 10 to November 18; and up to 30 per cent off sunnies from November 10 to November 18
- July: Spend $400 save $50, spend $800 save $120; and spend $1200 save $240 from November 12 to December 1
- Swarovski: 50 per cent off storewide plus take a further 10 per cent off from November 13 to December 2
- Oroton: Up to 60 per cent off selected styles from November 20 to December 1; 25 per cent off The Edit from November 17 to June 30
- Will & Bear: Save up to 60 per cent across the range from November 17 to December 2, with one tree planted for every hat purchased
- Arms Of Eve: Take 25 per cent off everything online and in-store (excluding stacks, sets, bundles and gift cards) from November 10 to December 2
- Samsonite: Up to 40 per cent off plus shop clearance deals coming soon
- Saint Valentine Jewellery: Up to 40 per cent off sitewide
- Strand: Up to 40 per cent off sitewide in the Strand Frenzy sale
- Francesca Jewellery: 15 per cent off everything plus a free gift on orders over $200 from November 24 to November 30
- American Tourister: Up to 50 per cent off and clearance (online only) from November 10
- Mejuri: Up to 30 per cent off, min spend of $150 excludes collabs, jewellery boxes, travel cases, care kits from November 20 to November 23 (Member Access); and up to 30 per cent off, min spend of $150 excludes collabs, jewellery boxes, travel cases, care kits from November 24 to December 1 (Public Access)
- TMC Fine Jewellers: 20 per cent off sitewide from November 24 at 1am AEDT to December 2 at 12:59am AEDT
My top picks:
Initial Pearl Bracelet$59 $44.25 (at checkout) at Arms Of Eve
Ray-Ban State Street Sunglasses$261 $182.70 at THE ICONIC
Raffia Bucket Hat
$80 at Assembly Label
Antler Large Luggage$380 $190 at Antler
Best Black Friday sales for tech & appliances
This is the section tech-lovers like myself wait for all year. There are discounts on the latest gadgets, kitchen appliances and smart home essentials. From air fryers to vacuum cleaners, the deals can make high-ticket items much more accessible.
BLACK FRIDAY TIPS:
- Check specs carefully – things like wattage, capacity and connectivity can vary between models.
- Compare bundles – some brands include accessories or bonus attachments during Black Friday.
- Look at warranty and return policies for peace of mind, especially for pricier tech.
- Check delivery dates – retailers like The Good Guys and Appliances Online may have longer wait times during sales.
- Don’t forget outdoor appliances – stores such as BCF and Myer often run early deals on BBQs, pizza ovens and more.
Full list of sales:
- Dyson: Over 50 per cent off select Dyson tech from November 11 to November 18
- BCF: Up to 50 per cent off a range of epic gear from November 17 to December 2. Highlights include the Gasmate Portofino 12in Gas Pizza Oven and savings across Weber products
- Shark: Shark’s biggest sale every happening now, including deals on the Shark Steam & Scrub Mop and more
- Kobo: $50 off the Elipsa 2E and $30 off the Libra Colour from November 17 to December 1; spend $50 on a Kobo gift card and get an extra $10 from November 22 to December 3
- Breville: Save up to $1200 from November 19 to November 29; Cyber Monday sale from November 30 to December 7
- Tefal: Major Black Friday deals on items like the Easy Fry & Pizza Air Fryer and Dolci Rise Ice Cream Maker
- ECOVACS: Up to 68 per cent off on best-selling models from November 18 to December 3; extra 5 per cent off sitewide with code from November 18 to December 31
- Aiper: Biggest savings of the year during the Black Friday sales, including across robotic pool cleaners (like the best-selling Scuba X1 Pro Max), handheld vacuums, pool care and more
- Amazon: Various sales from November 18 to December 1
- Myer: 20 per cent off original price of kitchen and home appliances by Breville, KitchenAid, Ninja and more from November 16 to November 22
- KitchenAid: Up to 30 per cent off from November 11 to December 3; Free Speckled Stone Ceramic Bowl (worth $199) with the purchase of any KSM195 Stand Mixer from November 11 to December 3; and Free Large Baker Stoneware and Oven Mitts with the purchase of any KSM70 Stand Mixer from November 11 to December 3
- Kitchen Warehouse: Up to 70 per cent off major kitchen brands
- Our Place: Save up to 35 per cent sitewide on non-toxic, high-performance favourites before they’re gone
- Loop: Up to 50 per cent off selected products from November 25 to December 1
- De’Longhi: Up to 30 per cent off selected coffee machines and more from November 17 to December 31
- Designer Appliances: 40 per cent off when you spend $160 or more from November 17 to December 1
- Ooni: Up to 20 per cent off pizza ovens and accessories, 10 per cent off new Koda 2 and Koda 2 Pro models, and 30 per cent off selected extras from November 20 to December 2
- Roborock: Savings of up to $1300 from November 6 to December 3
- Tineco: Up to 33 per cent off selected wet and dry floor cleaners from October 23 to November 2, including 33 per cent off the Floor One S7 Steam and 25 per cent off the Carpet One Cruiser
- Gozney: Up to $150 off select pizza ovens from November 11 to December 2
- The Good Guys: Various deals from November 13 to November 19
- Betta: Blackout Sale up to 50 per cent off select products from November 6 to November 9
- Appliances Online: General BFCM sale from November 24 to December 1
- Samsung: Multiple Black Friday Early Offers plus use Samsung Pay for an extra 5 per cent off from November 6 to November 19
- Billy Guyatts: Up to 40 per cent off leading brands and appliances from November 17 to December 1
- JBL: 20 per cent off all new arrivals from October 23 to November 17
- Lenovo: Up to 48 per cent off + 2 x rewards on all purchases
- Kogan: First access for members from November 14 to 20 with up to 70 per cent off, general sale from November 21 to December 5 with up to 70 per cent off, free shipping weekend from November 28 to December 1 on Big & Bulky range with up to 65 per cent off
- Casetify: Buy one, get 15 per cent off; buy two, get 25 per cent off; buy three, get 30 per cent off; and buy four or more for 35 per cent off from November 20 to December 1, plus up to 20 per cent off Ultra Bounce and Impact cases. Cyber Monday sale runs from December 1 to December 3
My top picks:
Dyson V10 Cyclone 10 Vacuum$1299 $649 at Dyson
Apple AirPods 4
$219 at Amazon
Gasmate Portofino 12-Inch Gas Pizza Oven
$399.99 at BCF
Dolci Ice Cream Maker$349.95 $199 at Tefal
Best Black Friday sales for furniture, home and mattresses
Big savings extend to home upgrades too. Think mattresses, sofas and bed frames – perfect for anyone wanting to refresh their space before the year ends.
BLACK FRIDAY TIPS:
- Don’t forget outdoor gear – retailers like BCF are running early deals on BBQs and pizza ovens, which can be a smart add-on if you’re refreshing your home for summer.
- Measure your space carefully – sites like Castlery and Temple & Webster list detailed dimensions to help you pick the right fit.
- Check material and care instructions – some discounted items may be final sale.
- Look for extras – some deals include free delivery or add-ons like pillows or mattress toppers.
- Compare prices across retailers – Temple & Webster, Koala and Castlery may run different promotions, so a quick check can save you more.
- Know the return and trial policies, especially for mattresses.
Full list of sales:
- James Lane: 30 to 60 per cent off storewide on furniture and homeware favourites
- Bonnie & Neil: 20 to 30 per cent off sitewide
- BCF: Up to 50 per cent off a range of epic gear from November 17 to December 2. Highlights include the Gasmate Portofino 12in Gas Pizza Oven and savings across Weber products
- Bonny: Save $50 on Bonny’s best-selling doonas and doona bundles
- CULTIVER: 25 to 50 per cent off sitewide happening now
- Sleeping Giant: 30 to 60 per cent off storewide
- Le Creuset: Shop up to 40 per cent off, while stocks last
- Adairs: Save 30 per cent storewide from November 19 to November 26
- Castlery: Up to $550 off, plus up to 40 per cent off clearance happening now
- King Living: Save up to 60 per cent on selected furniture designs
- Temple & Webster: Up to 50 per cent off furniture and homewares in the Black Friday sale, on now
- Sheridan Boutique: 40 per cent off from November 11 to November 13; and save 30 per cent on sheets and bed foundations from November 14 to November 18
- Solidteknics: 20 per cent off entire range, 25 per cent off cookware sets from November 12 to November 16
- Miss Amara: Up to 50 per cent off all rugs across the Black Friday Early Access event (October 27-November 23), then up to 60% off from November 24-December 1. Includes machine washable rugs, scalloped rugs, Rollie Pollie playmats and indoor-outdoor designs
- Homary: Up to 70 per cent off from October 22 to October 31; and extra 12 per cent off on select items/dining room picks
- Pillow Talk: 40 per cent off full-price items during the Click Frenzy Main Event happening now
- Sheridan Outlet: Up to 50 per cent off selected items from 3-16 November
- Linen House: Up to 70 per cent off almost everything from November 10 to December 2
- Koh: Up to 50 per cent off during the Big Black Friday sale happening now
- MOCKA: Up to 50 per cent off entire furniture range from November 7 to December 8
- Koala: Up to 30 per cent off sitewide
- Canningvale: Early Access up to 90 per cent off Cyber Sale from November 10
- AURA Home: 20 per cent off from November 7 to November 15
- T2 Tea: Take 20 per cent off from November 24 to November 27; take 30 per cent off from November 27 to December 1
- Ecosa: 30 per cent off sitewide from November 10 to November 16
- Bespoke Letterpress: 25 per cent off sitewide from November 25 at 7am AEDT to December 1 at 11:59pm AEDT
- Emma Sleep: Up to 45 per cent off from November 4 to December 1
- Mustard Made: 25 per cent off everything happening now
- Fantastic Furniture: Up to 20 per cent off selected products happening now
- Sheet Society: Save between 20 and 30 per cent on all bedding from now until Friday October 31
- I Love Linen: 30 per cent off Signature French Flax Linen Bedding from November 9 to November 23; and Free Pillowcase set on $200+ after discount from November 9 to November 23
- No. 22 Home: 10 to 50 per cent off selected homewares from November 19 to December 1
- Freedom Furniture: Up to 30 per cent off select furniture & homewares, up to 50 per cent off mattresses, plus extra sitewide savings with Double Spend & Save (November 4 to December 1) and Black Friday Member Price Guarantee (November 27 to December 1).
- Ugg Express: 20 per cent off selected styles including Layne Sandals, Waffle Platforms and Remi Slippers from November 18 to December 1
- Maison Balzac: 20 per cent off all items, including already reduced styles, from November 24 to December 1
- Coyuchi: 25 per cent off sitewide from November 25 to December 2 with gift with purchase on orders over $300
- Ergoflex: Save 25-30 per cent sitewide on mattresses, bed frames, pillows, protectors and sheets, plus free pillow with mattress orders 1–3 December (7 November–7 December)
My top picks:
Koala Plus Mattress
from $1050 $787.50 at Koala
Owen Chaise Sectional Sofa$2699 $2389 at Castlery
Haven California Ivory Chaise Sofa$3999 $1899 at James Lane
Portia Bamboo Bed Framefrom $249.99 $199.99 at Temple & Webster
How should I plan for the Black Friday sales?
1. Set a budget and stick to it
Sales like Black Friday can make it tempting to spend more than you normally would because something seems like a good deal. So, setting a budget and sticking to it means the savings you make will actually be reflected on your bank balance or credit card statement.
It’s also very simple. Just decide how much you’re willing to spend overall and break it down by category or item. This will help you resist the temptation of splurging on deals that might not be as necessary or valuable in the long run.
2. Organise your shopping list
Make your list and check it twice. Whether I’m hunting for Christmas gifts or treating yourself, a well-organised list is my secret weapon to getting the best deals on items that I actually want – and sticking to my spending budget.
Jot down who you’re shopping for and pair each name with gift ideas, or if you’re eyeing big-ticket items, create a wish list to keep you focused.
3. Do research for big-ticket items
“My best advice is to do your research and make a plan before you start adding things to cart. Go in with a strong sense of what you’re trying to achieve and the pieces you actually need, rather than getting caught up in the excitement of a bargain,” says Lucy Sutherland, Director of Insights & Trends at Temple & Webster.
“It’s so easy to end up with random buys that don’t give you the cohesive look you really want – we’ve all been there. Do your research and find alternatives for first choices in case they sell out early.”
She adds: “Sale season is the perfect time to be strategic. Invest in those bigger pieces you’ve been thinking about or the finishing touches that will pull everything together. When you shop with intention, every piece adds up to a home that feels considered, stylish and uniquely yours.”
4. Plan your strategy
If you’re shopping online, familiarise yourself with the website’s navigation and checkout process to avoid delays. Create accounts in advance if possible and save your payment information (or at least set payment preferences) for a faster checkout.
You should also add your items to your cart ahead of time to streamline the process and ensure you’re ready to check out as soon as the deals go live. Trust me when I say that these products will vanish in a flash, so being prepared is key.
Why trust us?
Here at The Australian Women’s Weekly, we pride ourselves on delivering reliable, well-researched content to help you make informed decisions. Our team carefully curates content by analysing current trends and comparing deals to ensure you get the most value for your money.
With our expert insights and commitment to quality, you can confidently shop knowing you’re getting the best deals.
Frequently asked questions:
Black Friday is an annual shopping event that takes place the day after Thanksgiving in the United States, traditionally marking the start of the holiday shopping season. It has since become a global phenomenon, with retailers offering significant discounts across a wide range of products, including fashion, electronics, homewares and beauty.
In Australia, Black Friday typically has both in-store and online sales, often followed by Cyber Monday, which focuses on online deals. It’s one of the biggest shopping days of the year, giving consumers the opportunity to score major savings before the holiday season.
Black Friday in 2025 falls on Friday, 28 November, and Cyber Monday follows on Monday, 1 December. Many retailers also offer early Black Friday sales and extend discounts beyond Cyber Monday. Just keep in mind that the best deals may end when products are sold out.
Compared to other sales events, Black Friday often has the biggest discounts of the year across a wide range of products and stores. This makes it the perfect sale to score deals on everything from fashion to homegoods and more, which adds to the hype for both shoppers and retailers.
The timing of Black Friday and Cyber Monday also makes this event the biggest one before Christmas. This means you can get gifts before the chaos of the holiday season starts, and are likely to save on them too – which could make Black Friday even bigger than Boxing Day sales.
In fact, an analysis from the Australian Bureau of Statistics (ABS) indicates Black Friday was the biggest sales event in 2023. In a media statement, ABS head of retail statistics Ben Dorber explains that a “shift in spending from December to November reflects the growing popularity of Black Friday sales and the impact of cost-of-living pressures, with consumers seeking out bargains and taking advantage of discounts in November.”
In Australia, many retailers start teasing or launching their Black Friday deals as early as the beginning of November – sometimes even late October. While the biggest discounts usually drop during the official Black Friday weekend (from 28 November to 1 December in 2025), plenty of brands now roll out “early access” or “pre-Black Friday” sales weeks in advance.
It’s worth keeping an eye on your favourite stores and signing up for their newsletters, as early shoppers often get first pick before popular items sell out.
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