Zoe Foster Blake has always had a knack for making beauty feel easy. From her bestselling skincare line Go-To to her books and Instagram posts, she’s built an empire on the idea that looking after yourself should be joyful – not overwhelming.
Now, she’s taking that same philosophy to makeup. The entrepreneur and former beauty editor has just unveiled Makeup by Go-To, a limited-edition collection designed to make your morning routine simpler, faster and, most importantly, fun.
“Makeup can feel even more intimidating than skincare,” Zoe says. “But our makeup products are foolproof, flattering (and bloody adorable to hold and use). And, they’re good for your skin.”
Created in collaboration with Go-To’s Korean beauty formulators – the same experts behind the brand’s cult primers – the new range is described as “makeup made easy”. It includes three key products: Very Glowy Blush, $26, a lightweight, serum-like blush that delivers a soft, luminous flush, Matte Pop Blush, $26, a blurring, plumping matte blush and Ring Light, $28, a liquid highlighter for a glow that lasts all day.
Each product is enriched with skin-loving ingredients such as hyaluronic acid, squalane, niacinamide and collagen – so while you’re adding colour, you’re also giving your skin a hydration boost. True to the Go-To ethos, everything is designed to be quick, mistake-proof and achievable without a brush.
“Makeup should make you feel good, not stressed,” Zoe says. “We wanted to create something you can apply with your fingers in a few seconds and know it’s going to look great.”
The collection is available November 12 exclusively at gotoskincare.com
