For consumers, Black Friday, Boxing Day and Amazon Prime Day sales have become but a mere memory. But in the world of retail, companies have been busy prepping for the next biggest sale of the year; Afterpay Day.
Huge sales such as these truly are the perfect excuse for a wardrobe refresh. Plus, with spring on the horizon, it’s a great time to start dabbling with trans-seasonal dressing.
We’re particularly excited about The Iconic’s Afterpay Day sales, which are already live with great deals across fashion, beauty, homes and more. The Iconic is renowned for its carefully curated mix of local and international brands, making it a shopper’s paradise, especially during the excitement of Afterpay Day week.
What is Afterpay Day in Australia?
Afterpay Day is a four-day sale where stores heavily discount their products both in-store and online.
It’s a bi-annual retail event run by the buy now, pay later company Afterpay. Stores such as The Iconic, Myer, David Jones and others regularly participate.
What we’d buy from The Iconic Afterpay Day sales
With so many products, it can be hard knowing where the best deals are. Thankfully, we’ve scoured the current sales and have found some incredible discounts you won’t want to miss.
01
Prene The Muse bag
$90.97 (usually $129.95) at The Iconic
This Prene bag embodies the sought-after sports luxe aesthetic with its perforated neoprene and minimalist design. Lightweight and vegan-friendly, it’s machine-washable and comes in this season’s must-have colours. With practical features like two bottle holders, dark metallic hardware and a top zip closure, it’s perfect for stylish and functional everyday use.
Key features:
- Perforated neoprene
- Two bottle holders
- Dark metallic hardware
- Top zip closure
- Two large internal zip pockets
- Vegan-friendly
02
Mermade Hair Blow Dry brush
$76.30 (usually $109) at The Iconic
Mermade Hair’s iconic blow dry brush is your new go-to for achieving a salon-quality finish at home. Combining the power of a hair dryer and a round brush, this tool cuts your styling time in half. It features a unique oval brush with tangle-free bristles and ionic technology for extra shine and follicle protection, making it suitable for all hair types and lengths.
Key features:
- Tangle-free, flexible bristles
- Two adjustable heat settings for all hair types
- Lightweight design at just 400g
- Ionic technology for extra shine and frizz reduction
- Oval brush shape with a 60mm barrel
- Suitable for both wet and dry hair styling
03
AERE organic cotton belted trench coat
$150 (usually $250) at The Iconic
Crafted from pure cotton with a double-breasted front, this minimalist trench coat features epaulette tabs, a storm flap and adjustable buckled cuffs for a timeless look. Designed to be worn oversized, it’s perfect for layering over various outfits.
Key features:
- Pure cotton outer and lining
- Double-breasted button-through front
- Epaulette tabs and storm flap
- Dual side pockets
- Self-tie belt at the waist
- Adjustable buckled cuffs
04
R.M.Williams The Signature overnight bag
$477 (usually $795) at The Iconic
The Signature overnight bag by R.M. Williams is designed from high-quality genuine leather, making it ideal for quick getaways and weekend trips. With a spacious main compartment, multiple pockets and a padded laptop sleeve, this bag marries practicality with timeless style.
Key features:
- Genuine milled and bridle leather with herringbone lining
- Zip entry to main compartment and large internal zip pocket
- Padded laptop sleeve with snap-stud straps
- Detachable woven cross-body strap and brand-stamped leather shoulder pad
- Metal feet on the base and detachable leather ID tag
- Comes with a branded dust bag
05
Atmos&Here Pamela leather heels
$83.99 (usually $119.99) at The Iconic
Refresh your footwear rotation with these gorgeous shoes from Atmos&Here. Boasting a smooth leather upper with a lizard-embossed toe cap and a chic beige and black colour combination, these heels have a 6.5cm self-covered block that adds both height and comfort.
Key features:
- Smooth leather upper with lizard-embossed toe cap
- Beige shade with black toe cap
- Asymmetrical vamp and outer foot strap
- Elasticized ankle strap
- Open heel design
- 6.5cm self-covered block heel
06
Daniel Wellington Iconic Link Amber 28mm watch
$197.40 (usually $329) at The Iconic
Made from polished stainless steel with a rose gold finish, this classic timepiece exudes elegance and sophistication. The link bracelet can be adjusted for a perfect fit at a local watchmaker or Daniel Wellington store.
Key features:
- 28mm stainless steel case with a polished rose gold finish
- Brown dial with rose gold-toned accents and non-numerical indices
- Japanese quartz movement
- Water-resistant up to 3ATM
- Butterfly clasp for secure fastening
- Presented in a branded box
07
AERE drawstring waist relaxed linen pants
$66 (usually $110) at The Iconic
Designed with a high rise and a drawstring fastening, the AERE drawstring linen pants are both stylish and comfortable. The pure linen fabrication promises breathability and effortless chic as we transition from the last month of winter and move into the warmer days of spring.
Key features:
- Pure linen fabrication
- High rise with drawstring fastening
- Side pockets
- Inside leg: 78cm; front rise: 36cm; leg opening: 60cm
Full list of The Iconic Afterpay Day sales
Still haven’t found your holy grail? Not to worry! Below, we roundup a full list of deals you can shop during The Iconic Afterpay Day sales.
- Up to 30 per cent off Women’s clothing
- Up to 30 per cent off Women’s accessories
- Up to 30 per cent off Women’s shoes
- Up to 30 per cent off Men’s clothing
- Up to 30 per cent off Men’s accessories
- Up to 30 per cent off Men’s shoes
- Up to 30 per cent off Kids clothing
- Up to 30 per cent off Beauty
- Up to 50 per cent off Home
What date is Afterpay Day 2024?
Afterpay Day 2024’s second round kicks off from August 15-18. However, The Iconic has started its sale early and there are already loads of savings to enjoy.
Do you have to use Afterpay to shop the sale?
Although the sale is associated with Afterpay, you don’t have to use it to score a great deal during the Iconic Afterpay Day sales. Although, using Afterpay can be a convenient option if you want to split your payments into four interest-free instalments, as long as you pay everything back on time.
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- Retail therapy is encouraged and supported this Amazon Prime Day