In the fashion world, the 1990s were an era of opulence, extravagance, and unparalleled star power.
It was a time when the term “supermodel” wasn’t just a label; it was a cultural phenomenon…
The most prominent 90s supermodels – a handful of extraordinary women including Cindy Crawford, Kate Moss, and Naomi Campbell – transcended the boundaries of the runway and magazine covers to become household names, setting the standards for beauty, style, and influence.
Colloquially named ‘The Supers,’ these iconic women weren’t just fashion models; they were global celebrities.
Their lives were chronicled in tabloids, and they eventually became fashion ambassadors, before delving into other business ventures; ultimately, this era redefined what it meant to be a model, as these women seamlessly merged the roles of fashion icons and cultural symbols… Remember Lindy Evangelista’s famous quote, “I don’t get out of bed for less than $10,000 a day?”
So, what’s getting them out of bed these days? If you’re wondering where the 90s supermodels are now, read on to find out.
Cindy Crawford
After quitting full-time modelling in 2000, Cindy launched several businesses including the Cindy Crawford Home furniture line in 2005 and the Meaningful Beauty skincare and makeup brand in 2009.
She also dabbled in acting and over the years has appeared in the television shows According to Jim, Wizards of Waverly Place and BoJack Horseman.
Most recently, Cindy executively produced the Apple TV+ documentary series The Super Models.
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Naomi Campbell
Naomi never really stopped modelling and has continued to walk runways and grace the covers of magazines over the last few decades; most recently, she walked the runway during the 2023 New York Fashion Week.
However, Naomi did delve into other ventures. She’s launched several fragrances, was heavily involved with the reality show The Face (she regularly was a coach and judge, and eventually ended up hosting the UK version of the show), guest-starred in the fictional television series Empire and American Horror Story: Hotel, and began her own web series on YouTube, called No Filter with Naomi.
Kate Moss
Like Naomi, Kate has continued to model since her rise to fame in the 90s. But she also became a prolific designer. In 2007, Kate designed clothes for Topshop, in 2010, she designed handbags for Longchamp and in 2014, she designed another collection of clothes for Topshop.
In 2016, Kate also founded her own modelling agency, called Kate Moss Agency (better known as KMA). As of 2023, her clients include herself (obviously), her daughter Lila Moss, Rita Ora, and Jordan Barrett.
Claudia Schiffer
Claudia pursued acting after modelling and appeared in the films Richie Rich, The Blackout, Friends & Lovers, Black and White, In Pursuit, Life Without Dick, and Love Actually.
She also became heavily involved with various charities; she is currently a UK Goodwill Ambassador for UNICEF.
In 2023, Claudia officially returned to the runway though and closed Versace’s Spring 2024 show at Milan Fashion Week.
Christy Turlington
Christy continued to model on and off since the 90s but, like her peers, dabbled in other business ventures too. She helped create Sundari, an ayurvedic skincare line, as well as an activewear line and a yoga-wear line for Puma.
Christy also became somewhat of a journalist; she penned multiple op-eds for Marie Claire, Yoga Journal and Teen Vogue. She’s been a guest correspondent on NBC’s Today Show too, reporting on the status of girl’s education in Afghanistan in 2002.
Furthermore, Christy directed the 2010 documentary No Woman, No Cry and launched Every Mother Counts, a non-for-profit organisation that’s dedicated to make pregnancy and childbirth safe for every mother.
In 2023, Christy returned to the runway and closed the Ralph Lauren Spring 2024 show during New York Fashion Week.
Linda Evangelista
In 1998, Linda retired from modelling but her retirement was short-lived. She returned in 2001 to grace the cover of Vogue and then continued to work in the industry – walking the runway in various shows, starring in multiple campaigns and becoming an ambassador for many fashion and beauty brands.
Aside from modelling, Linda hasn’t branched out too much. However, in 2016, she was named as the Creative Director and Vice President of the brand Erasa Skin Care.
After 2018, Linda stayed away from the spotlight and in 2023 it was revealed why; during that time she had cancer twice, and underwent a double mastectomy. Currently, Linda has returned to the public eye – she attended the Fendi Spring 2024 show during Milan Fashion Week and appeared in the docuseries The Super Models – and her health is “good but not great;” at least that’s what the model told the Wall Street Journal in September.
