After covering nearly three years worth of Amazon sales, I’ve developed what my friends (lovingly?) refer to as a slightly concerning relationship with Amazon’s deals page. My browser history is 90 per cent Amazon, 10 per cent trying to convince myself I don’t need a second air fryer just because it’s on sale.
But all those hours spent scrolling, price-checking and silently judging inflated prices have taught me exactly how to spot a real deal that’s worth sharing – and when to walk away.
This year, Aussie shoppers are getting something huge: a full seven days of Prime Big Deal Days. Kicking off at 00:01 AM on Tuesday, October 7 and running through to 11:59 PM on Monday, October 13, it’s the first major event on the Christmas sales calendar. So whether you’ve been holding off, forgot it was on, or just need one last nudge, now’s the time.
If you’re feeling overwhelmed by it all (or wondering whether that $400 vacuum is really 50 per cent off), don’t stress. Here is my no-nonsense guide to help you shop the latest Amazon sales, based on years of covering shopping deals, way too much screen time, and a mildly concerning knowledge of product pricing.
Skip ahead to the best Amazon sales:
- Beauty buys worth clicking on
- Tech deals that are actually good
- Exercise and fitness gear you’ll love
- Vacuum cleaners and robot vacs on sale
- Best home appliance Amazon sales
- Sleep and bedding upgrades for less
- Fashion, shoes and bags worth checking out
- Boring-but-useful essentials in the Amazon sales
Before you get started, always cross-check the price
One thing to keep in mind: not every “deal” is as dramatic as it looks. Some Amazon sales are genuinely great, while others can look bigger than they really are, depending on how the list price is displayed.
To be safe, I like to do a quick price check on a few other Aussie retailers like Myer, Big W, David Jones, Priceline, Chemist Warehouse, etc – especially for everyday products. If the Amazon price still comes out on top (and it usually does), great. If not, you’ll be glad you looked.
Add beauty buys to your cart early and refresh often
If you’re eyeing off cult brands like Dyson, ghd and Olaplex, Prime Big Deal Days is usually a good time for a bargain (but stock doesn’t always last). I recommend loading your cart now and checking back regularly, because once stock’s gone, it’s usually gone for good. It sounds intense, but it works.
Our top picks:
Dyson Airwrap Multi Styler
$849 at Amazon
FOREO Luna 3 Facial Cleansing Brush
$329 at Amazon
Olaplex Pack: No 4 & No. 5
$99.60 at Amazon
Dyson Supersonic Nural Hair Dryer
$749 at Amazon
Tech is where the real savings are
This is usually where the Amazon sales shine. Whether you’re after headphones, a new Kindle, robot vacuum or something to fix your dodgy home Wi-Fi, this is when big brands go hard. In the past, I’ve seen solid discounts on Apple, Bose, Samsung and of course, Amazon’s own range.
Our top picks:
Amazon Fire TV Stick HD
$69 at Amazon
Amazon Kindle Scribe
$649 at Amazon
Ring Battery Video Doorbell Plus
$249 at Amazon
Echo Spot Smart Alarm Clock
$149 at Amazon
Lock in fitness gear while it lasts
Prime Big Deal Days is a great time to score on fitness gear. From compact walking pads to essential weights and benches, these deals help you move more without breaking the bank.
Our top picks:
MERACH Walking Pad Treadmill
$289.99 at Amazon
TheraBand Resistance Band 22m Roll
$104.41 at Amazon
ProForm Carbon TL Treadmill
$1411.85 at Amazon
PASYOU Adjustable Weight Bench
$199.99 at Amazon
Prime Big Deal Days is also an ideal time to upgrade your vacuum
If your vacuum’s on its last leg, or you’ve been eyeing a robot vac to clean your floors while you watch TV, now’s the time to pounce. Some of the biggest discounts we see all year are on cordless stick vacs, robot cleaners and wet-dry combos. Even high-end models from Dyson, Roborock and Ecovacs are usually discounted during Amazon sales, which is rare outside big events.
Our top picks:
Roborock Qrevo L Robot Vacuum and Mop
$1599.99 at Amazon
Dyson V8 Cordless Vacuum Cleaner
$799 at Amazon
Tineco Stretch S6 Wet Dry Vacuum
$899 at Amazon
Roborock F25 ACE Wet Dry Vacuum
$1699 at Amazon
Home appliances are having a moment
Appliances are one of the few categories that always deliver during an Amazon sale. From blenders to air fryers and espresso machines, you’ll probably see some of the lowest prices of the year. Definitely worth jumping on if you’re after an upgrade!
Our top picks:
Breville the Barista Express
$999 at Amazon
Philips 5000 Series XXL Connected Airfryer
$449 at Amazon
Philips 800i Series Compact Air Purifier
$299 at Amazon
Instant Pot Duo 11-in-1 Multicooker
$389 at Amazon
Say yes to Amazon Prime sleep upgrades
Prime Big Deal Days might not be the best time to splurge on designer sheets or a statement bedhead, but if you’re after practical upgrades, it’s well worth a look. We’re talking deals on mattresses, bed frames, mattress protectors, quilt cover sets and even those sunrise alarm clocks everyone swears by.
The Amazon sales we’ve seen so far are pretty solid, and the impact on your sleep (and sanity) can be surprisingly big.
Our top picks:
Linen House Nimes Quilt Cover Set
$329.99 at Amazon
Tempur Adapt Memory Foam Topper
$693.50 at Amazon
Zinus Cooling Gel Memory Foam Mattress
$219.99 at Amazon
Tontine Quilted Mattress Protector
$89 at Amazon
Fashion, bags and shoes: Good if you know where to look in the Amazon sales
Prime fashion sales can be a bit hit and miss – but when it hits, it really hits. Think Levi’s jeans under $70, cult sunglasses brands, classic sneakers and the odd designer crossbody hiding in the mix.
In general, basics and well-known labels are where the value is. You can usually count on Levi’s, New Balance, Crocs, Fossil, Samsonite and even Coach for a good Amazon discount.
Just keep an eye on sizing – sometimes one colourway is 40 per cent off while the rest is full price. Bags and jewellery are also worth a scroll for everyday staples like minimalist gold huggies, crossbody bags, classic totes and luggage sets.
Our top picks:
Skechers Uno Stand On Air Sneakers
$159.99 at Amazon
Adidas Women’s Optime Stash Leggings
$70 at Amazon
Lacoste Women’s Classic 4 Button Polo
$160 at Amazon
Calvin Klein Min Mono Xbody Crossbody
$169 at Amazon
Stock up on “boring stuff” now so Future You doesn’t have to
It’s not glamorous, but Prime Big Deal Days is one of the best times to bulk-buy household basics. Dishwashing tablets, toilet paper, bin liners, face wash, micellar water – all the everyday stuff that somehow adds up fast.
A 20-30 per cent discount might not seem exciting, but when you’re still working through your stash in 2026, you’ll be thanking yourself.
Our top picks:
Cocobella Coconut Water 6 Pack
$33 at Amazon
The Collagen Co. Collagen Powder
$47 at Amazon
Philips Sonicare Electric Toothbrush Bundle
$619 at Amazon
Cold Power Laundry Detergent
$36 at Amazon
If it’s already on your wishlist and it’s on sale, just buy it
Sometimes prices do dip a little lower later in the sale, but it’s usually by five or ten bucks. If you see something you’ve had your eye on and the price looks decent, I recommend going for it (just in case it sells out). The stress of checking back every few hours isn’t always worth the tiny savings.
Do you need a membership to shop these Amazon sales?
Yes, make sure you’re geared up to shop these Amazon sales with a Prime membership. You can sign up for a 30-day free trial here to gain access to these sales, free shipping, Prime Video and select e-books too. After the trial, Prime membership costs $9.99 a month, or $79 if you get a yearly subscription, but you can cancel it at any time.
When does Prime Big Deal Days start and end?
Prime Big Deal Days runs from Tuesday, October 7 at 00:01 AM to Monday, October 13 at 11:59 PM, giving Aussies a full week of deals across tech, beauty, fashion, appliances and more.
How does Prime Big Deal Days compare to other sales?
Expect savings on par with major shopping events like Boxing Day and Black Friday – but with the added bonus of shopping it all in one place. And similar to Black Friday and Boxing Day, Prime Big Deal Days seems to keep getting a little bit longer each year.
The big difference with Big Deal Days is that it’s a member-only sale, with one of the biggest online retailers in the world. That gives Prime members access to a huge range of products and leading brands even department stores would be hard pressed to stock all at once. So whether you’re after big-ticket items, everyday essentials or cult beauty favourites, you can enjoy dock-to-door delivery and the convenience of shopping straight from your screen.
That said, I’ve found some categories give better savings than others. Want a robot vacuum, air fryer or household essentials? Now’s the time to snag a deal. If you’re hoping for half-price boucle armchairs or that Pinterest-y floor lamp? You’re probably better off waiting for Black Friday or Click Frenzy sales.
Why trust us?
Here at The Australian Women’s Weekly, we scour the deals, compare prices and highlight the hottest items – all to help you score amazing savings. Consider us your trusted guide to navigating the shopping frenzy.
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