The last Friday in November, aka Black Friday, has quickly become Australia’s biggest sales event of the year, with four days of unbeatable deals just in time for Christmas shopping. While Black Friday (and its partner, Cyber Monday) started in the US, it’s now a global phenomenon, and Amazon Australia is fully on board with some huge discounts.
Amazon’s Black Friday sale is currently in full swing and will run all the way through to December 1. This means Aussies can shop from hundreds of thousands of discounted items across categories like electronics, toys, beauty, homewares and even pantry staples like Christmas puddings.
There are major markdowns on top brands like Apple, ghd, Ninja, Roborock, Samsonite, Dreame, ECOVACs and more, so you can bet it’s the perfect time to shop, shop, shop.
To help you navigate the sales, we’ve rounded up the best items to buy, along with all the key details.
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What we’d buy from the Amazon Black Friday sale 2025
If you’re looking to snag some serious savings this Black Friday, we’ve done the heavy lifting for you. From sleek tech gadgets to beauty products and more, we’ve picked out the must-haves you won’t want to miss during Amazon’s epic sales event.
Sperax 3 in 1 Walking Vibration Pad
$299.99 at Amazon
Ninja SLUSHi Frozen Drink Maker
$599.99 at Amazon
Dreame L10s Ultra Gen2 Robot Vacuum
$2499 at Amazon
Amazon Fire TV Stick 4K Max
$119 at Amazon
Apple AirPods 4
$219 at Amazon
KitchenAid Classic Stand Mixer
$799 at Amazon
Lancome La Vie Est Belle
$299 at Amazon
Roborock Qrevo L Robot Vacuum
$1699 at Amazon
Amazon Kindle Paperwhite (16GB)
$299 at Amazon
Breville Barista Touch Espresso Machine
$1899 at Amazon
Ninja CREAMi Ice Cream Maker
$299 at Amazon
Bose QuietComfort SC Headphones
$499.95 at Amazon
Shark FlexStyle 2-in-1 System
$349 at Amazon
BOB AND BRAD C2 Massage Gun
$139.99 at Amazon
Nutra Organics Unflavoured Collagen
$79.95 at Amazon
Dreamegg Sunrise Alarm Clock
$169.99 at Amazon
Skylight Calendar & Chore Chart
$529 at Amazon
Global Ikasu 7-Piece Japanese Knife Block Set
$899 at Amazon
Ninja Foodi Dual Zone Air Fryer
$179 at Amazon
Tineco Floor ONE Smart Wet Dry Vacuum
$749 at Amazon
RingConn Gen 2 Smart Ring
$499 at Amazon
Amazon Kindle Colorsoft Signature Edition (32 GB
$449 at Amazon
Yoto Mini Screen-Free Audio Player
$149.99 text="Amazon at Amazon
BISSELL SpotClean Spot Cleaner
$269 at Amazon
ECOVACS DEEBOT T30S Pro Robot
$1999 at Amazon
Dreame Hair Gleam Hair Dryer
$169 at Amazon
Oral-B iO Series 5 Electric Toothbrush
$399 at Amazon
Philips 7000 Series Combi XXXL Airfryer
$699 at Amazon
Reebok Unisex Glide Sneaker
$120 at Amazon
De’Longhi Eletta Explore Perfetto
$1299.99 at Amazon
Ring Battery Video Doorbell Plus
$269 at Amazon
TOPUTURE Walking Pad
$359.99 at Amazon
Best Amazon Black Friday sales to shop in 2025
From fashion and beauty to electronics, home, toys and more, these are the top Amazon Black Friday categories worth checking out this year (just to name a few).
- Fashion
- Electronics
- Beauty
- Home
- Toys
- Health & personal Care
- Baby
- Books
- Sports & outdoors
- Kitchen
- Shoes
- Computers & accessories
- Luggage
- Pet supplies
- Food & drinks
- Lawn & garden
When is Black Friday 2025?
The Amazon Black Friday sale kicked off today (November 18) and continues through to Cyber Monday on December 1. Just remember, the best offers usually disappear once items sell out!
What are the biggest sale days of the year?
Australia’s shopping calendar is marked by several key sale days that savvy shoppers look forward to. Boxing Day on December 26 is a classic, offering generous discounts across a wide range of products.
Black Friday, which has gained traction in late November, brings exciting sales from various retailers, making it a great time to stock up on holiday gifts. Following that is Cyber Monday, the online shopping extravaganza that happens the Monday after Black Friday, perfect for scoring deals from the comfort of your home. The four days that make up Black Friday and Cyber Monday are now considered by many to be the biggest single sales event in Australia, with the Australian Bureau of Statistics (ABS) even saying “the popularity of Black Friday events is affecting spending patterns in the lead up to Christmas.”
Beyond these sales, there are also the End of Financial Year Sales, where retailers clear out stock for the new financial year, providing fantastic opportunities to save around June each year.
There are also brand-specific sales. Afterpay Day, held in March and August, has seasonal promotions that shouldn’t be missed, while Amazon Prime Day has exclusive deals for Prime members – an excellent opportunity to shop everything from tech to home essentials and more.
4 tips to make the most of Amazon’s Black Friday deals
- Prepare all the items you want or need. With the Amazon Black Friday sale now live, it’s time to get organised. Create a wishlist of items you want or need and then add to them to your cart. This way, you’ll be able to grab the best deals on things you actually want, rather than giving in to impulse buys.
- Do research early. If you’re eyeing a specific item – like a new hair straightener or cookware set – take time to check out different models, features and reviews before the sales get too hectic. With a bit of prep, you’ll know exactly what you’re looking for and can jump on the best deals ASAP.
- Check and update your Amazon details. Speed up your checkout process by logging into your Amazon account and ensuring your address and payment methods are up-to-date. The faster you can check out, the better your chances of nabbing limited-time offers.
- Consider trying Prime. If you don’t have Amazon Prime, new members can get a free 30-day trial, which unlocks free shipping benefits on eligible orders, early access to some deals, Prime Video access and more. After the trial, Amazon Prime costs $9.99 per month but you can cancel it at any time.
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