We’ve always been told that feeling confident comes from within, but what if there are a few external factors at play? We asked a range of women of varying ages from The Australian Women’s Weekly team, and our loved ones to describe to us what makes them feel most confident. And we think the results speak for themselves, looking good most definitely helps women feel their best. So, whether it’s lifting weights at the gym, restocking your favourite bottle of foundation or wearing the power blazer of your dreams, here’s what makes women feel their most confident.
How six women feel their most confident
Gina, 70
“Confidence to me is walking into any situation and knowing that you can deal with it. Or, superficially, it can be about feeling good in your appearance. Whether that be a put-together outfit or knowing your makeup is going to look as good at the end of the day as it did at the start.”
Aimee, 33
“Confidence, for me, starts with getting dressed. When an outfit feels right, it shifts my mindset, and everything else tends to fall into place. Specifically, a sharp, tailored blazer.”
Nicole, 40
“For me, confidence starts with feeling strong. Lifting heavy weights feels so hard at the time, but at the end of a workout, I feel so strong and confident to tackle anything the day throws at me.”
Rachel, 53
“When I’ve had a great night’s sleep and my day starts with fresh air, good hair and bright skin, I feel like I can take on the world.”
Dani, 52
“As a curly girly, confidence can come from something as simple as a ‘good hair day’. On a deeper level, I’m at my most confident when I’m organised, in full multitasking mode and firing on all cylinders.”
Emma, 30
“For me, confidence is all about feeling good in how I look. And I never feel more confident than when I have my makeup done by someone else for an event. There’s something about heading in-store to an iconic brand that you love and leaving feeling like a superstar.”
If, like me, you’re someone who feels their best when they’ve got a flawless face of makeup on or just would love someone else to handle your glam, then it’s worthwhile heading in-store to a makeup counter.

The benefit of heading to a brand such as Estée Lauder means that your skin is going to be prepped with incredible skincare products as a base, and you’ll have the opportunity to be perfectly shade-matched while enjoying a customised makeup application.
The recently reformulated, long-wearing, full-of-life matte Double Wear Foundation ($83 at Estée Lauder) would be our go-to for a hard-working foundation that’s perfect for more mature skin. Designed to stay in place, with a superior shade range (we’re talking an extensive 67 shades), this skin-loving foundation will have you looking your best, no matter what your age.
Simply add the new formula to your daily beauty routine and let those few minutes in front of the mirror become your moment of self-care, self-reflection and most importantly, a chance to take a breath, and step out the door feeling like the most confident, best version of yourself.