After covering nearly four years worth of Amazon sales, I’ve developed what my friends (lovingly?) refer to as a slightly concerning relationship with Amazon’s deals page. My browser history is 90 per cent Amazon, 10 per cent trying to convince myself I don’t need a second air fryer just because it’s on sale.
But all those hours spent scrolling, price-checking and silently judging inflated prices have taught me exactly how to spot a real deal that’s worth sharing – and when to walk away.
Right now, Amazon’s Big Smile Sale is live, running from 16 March to 22 March. It’s a week-long chance to shop across tech, home, kitchen, beauty and everyday essentials, with plenty of limited-time deals dropping throughout the event. If you’ve been waiting for the right moment to buy, this is it.
If you’re feeling overwhelmed by it all (or wondering whether that $400 vacuum is really 50 per cent off), don’t stress. Here is my no-nonsense guide to help you shop the latest Amazon sales, based on years of covering shopping deals, way too much screen time, and a mildly concerning knowledge of product pricing.
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Before you get started, always cross-check the price
One thing to keep in mind: not every “deal” is as dramatic as it looks. Some Amazon sales are genuinely great, while others can look bigger than they really are, depending on how the list price is displayed.
To be safe, I like to do a quick price check on a few other Aussie retailers like Myer, Big W, David Jones, Priceline, Chemist Warehouse, etc – especially for everyday products. If the Amazon price still comes out on top (and it usually does), great. If not, you’ll be glad you looked.
Skip ahead to the best Amazon sales:
Add beauty buys to your cart early and refresh often
If you’re eyeing off cult brands like Dyson, ghd and Olaplex, the Amazon Big Smile Sale is usually a good time for a bargain (but stock doesn’t always last). I recommend loading your cart now and checking back regularly, because once stock’s gone, it’s usually gone for good. It sounds intense, but it works.
Our top picks:
Dyson Airwrap Multi Styler
$849 at Amazon
ghd platinum+ Hair Straightener
$439 at Amazon
HJB Visso LED Face Mask
$109.90 at Amazon
Dyson Supersonic Nural Hair Dryer
$749 at Amazon
Tech is where the real savings are
This is usually where the Amazon sales shine. Whether you’re after headphones, a new Kindle, robot vacuum or something to fix your dodgy home Wi-Fi, this is when big brands go hard. In the past, I’ve seen solid discounts on Apple, Bose, Samsung and of course, Amazon’s own range.
Our top picks:
Amazon Fire TV Stick HD
$69 at Amazon
Amazon Kindle Scribe
$649 at Amazon
Ring Battery Video Doorbell Plus
$249 at Amazon
Apple iPad 10.2″ 9th Gen
$337 at Amazon
Lock in fitness gear while it lasts
The Amazon Big Smile Sale is a great time to score on fitness gear. From compact walking pads to vibration plates and more, these deals help you move more without breaking the bank.
Our top picks:
MERACH Walking Pad Treadmill
$169.99 at Amazon
EvoSpark Vibration Plate
$279.99 at Amazon
ProForm Carbon TL Treadmill
$1999 at Amazon
PASYOU Adjustable Weight Bench
$199.99 at Amazon
The Amazon Big Smile Sale is an ideal time to upgrade your vacuum
If your vacuum’s on its last leg, or you’ve been eyeing a robot vac to clean your floors while you watch TV, now’s the time to pounce. Some of the biggest discounts we see all year are on cordless stick vacs, robot cleaners and wet-dry combos. Even high-end models from Dyson, Roborock and Ecovacs are usually discounted during Amazon sales, which is rare outside big events.
Our top picks:
Roborock Qrevo L Robot Vacuum and Mop
$1699 at Amazon
BISSELL SpotClean 36984
$269 at Amazon
Tineco Stretch S6 Wet Dry Vacuum
$899 at Amazon
Roborock F25 ACE Wet Dry Vacuum
$999 at Amazon
Home appliances are having a moment
Appliances are one of the few categories that always deliver during an Amazon sale. From blenders to air fryers and espresso machines, you’ll probably see some of the lowest prices of the year. Definitely worth jumping on if you’re after an upgrade!
Our top picks:
Breville the Barista Express
$999 at Amazon
Philips 5000 Series XXL Connected Airfryer
$449 at Amazon
LEVOIT Air Purifier
$219 at Amazon
Instant Pot Duo 11-in-1 Multicooker
$389 at Amazon
Say yes to sleep upgrades
The Amazon Big Smile Sale might not be the best time to splurge on designer sheets or a statement bedhead, but if you’re after practical upgrades, it’s well worth a look. We’re talking deals on mattresses, bed frames, mattress protectors, quilt cover sets and even those sunrise alarm clocks everyone swears by.
The Amazon sales we’ve seen so far are pretty solid, and the impact on your sleep (and sanity) can be surprisingly big.
Our top picks:
Linen House Nimes Quilt Cover Set
$329.99 at Amazon
Sunbeam Sleep Perfect Quilted Electric Blanket
$279 at Amazon
Zinus Cooling Gel Memory Foam Mattress
$249 at Amazon
Tontine Quilted Mattress Protector
$89 at Amazon
Fashion, bags and shoes: Good if you know where to look in the Amazon sales
Amazon fashion sales can be a bit hit and miss – but when it hits, it really hits. Think Levi’s jeans under $70, cult sunglasses brands, classic sneakers and the odd designer crossbody hiding in the mix.
In general, basics and well-known labels are where the value is. You can usually count on Levi’s, New Balance, Crocs, Fossil, Samsonite and even Coach for a good Amazon discount.
Just keep an eye on sizing – sometimes one colourway is 40 per cent off while the rest is full price. Bags and jewellery are also worth a scroll for everyday staples like minimalist gold huggies, crossbody bags, classic totes and luggage sets.
Our top picks:
Skechers Uno Stand On Air Sneakers
$159.99 at Amazon
Ray-Ban Justin Polarised Sunglasses
$252 at Amazon
UGG Australian Shepherd Ankle Boots
$185 at Amazon
Calvin Klein Min Mono Xbody Crossbody
$169 at Amazon
Stock up on “boring stuff” now so Future You doesn’t have to
It’s not glamorous, but the Amazon Big Smile Sale is a great time to bulk-buy household basics. Dishwashing tablets, toilet paper, bin liners, face wash, micellar water – all the everyday stuff that somehow adds up fast.
A 20-30 per cent discount might not seem exciting, but when you’re still working through your stash in 2027, you’ll be thanking yourself.
Our top picks:
Cocobella Coconut Water 6 Pack
$33 at Amazon
Vida Glow Natural Hydrolysed Marine Collagen
$70 at Amazon
Philips Sonicare Electric Toothbrush Bundle
$619 at Amazon
Dynamo Professional 7 in 1 Laundry Detergent
$41 at Amazon
If it’s already on your wishlist and it’s on sale, just buy it
Sometimes prices do dip a little lower later in the sale, but it’s usually by five or ten bucks. If you see something you’ve had your eye on and the price looks decent, I recommend going for it (just in case it sells out). The stress of checking back every few hours isn’t always worth the tiny savings.
Do you need a membership to shop these Amazon sales?
No – the Amazon Big Smile Sale is open to all shoppers, so you don’t need an Amazon Prime membership to access the deals.
That said, signing up to Prime can still be worthwhile if you shop Amazon often. Members get perks like fast and free delivery on eligible items, access to Prime Video and select e-books.
Amazon offers a 30-day free trial, after which Prime costs $9.99 per month or $79 per year in Australia. You can cancel anytime.
When does the Amazon Big Smile Sale start and end?
The Amazon Big Smile Sale runs from 16 March to 22 March, giving Aussie shoppers a full week of deals across tech, home, kitchen appliances, beauty, fashion and everyday essentials.
New deals can appear throughout the event, so it’s worth checking back in as the week goes on.
How does the Amazon Big Smile Sale compare to other sales?
The Big Smile Sale is one of Amazon’s bigger shopping events in the first half of the year, with savings across thousands of products. While discounts can vary, it’s a good opportunity to pick up popular home gadgets, kitchen appliances, tech and everyday items for less.
Expect savings on par with major shopping events like Boxing Day and Black Friday – but with the added bonus of shopping it all in one place. And similar to Black Friday and Boxing Day, these Amazon sales seem to keep getting a little bit longer each year.
That said, I’ve found some categories give better savings than others. Want a robot vacuum, air fryer or household essentials? Now’s the time to snag a deal. If you’re hoping for half-price boucle armchairs or that Pinterest-y floor lamp? You’re probably better off waiting for Black Friday or Click Frenzy sales.
Why trust us?
Our team spends a lot of time tracking shopping events and researching products, so we know how to separate genuine deals from clever marketing. While we don’t test every item ourselves, we combine hands-on experience with careful research to help readers shop smarter.
- We track prices during major sales. Our team regularly monitors events like the Amazon Big Smile Sale, comparing discounts to typical prices to make sure a deal is actually worthwhile.
- We consider products we’ve tested. When possible, we prioritise items our editors have used or reviewed.
- We read hundreds of customer reviews. Shopper feedback helps highlight long-term performance, common issues and whether a product lives up to its claims.
- We look at trusted brands and retailers. Established brands with strong reputations tend to deliver more reliable results.
- We update our guides regularly. Products go in and out of stock quickly during sales, so we keep an eye on availability and swap in better deals where we find them.
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