In a moment that brings her legend full circle, Martha Stewart – the lifestyle mogul known for her expertise in cooking, entertaining, and home décor – announced that she is taking on a new brand partnership. She is now the face (and body) of Rexona’s new Whole Body Deodorant in Australia!
“In a place like Australia, where the sun is always shining and life moves fast, staying fresh from morning to night can be quite the challenge,” Martha said in a statement. “As the queen of how-tos, I loved the idea of showing Australians how to stay fresh with Rexona’s Whole Body Deodorant. It won’t let you down, wherever you smell.”
We got the opportunity to speak with the “Queen of how-tos” about her new project. She shared that just over 70 years ago, her first modelling job was as a model for Lifebuoy whole body deodorant soap!
“I thought this was kind of funny – and also kind of unusual,” said the ever-game Martha in our conversation. “If I did it at 15, I can do it now, at whatever my age is!”
To tease the news reveal, Martha appeared in a provocative behind-the-scenes video with a mystery man (watch the video above).
What’s in the Marth Stewart video?
In the video, we see Martha dressed in a stunning blue silk robe and nightgown in front of a smartphone that is set up for filming. As Martha moisturises her neck, a man in a similar blue robe walks by the frame, and Martha gives him a coy look and smirk.
As mentioned, it has been revealed that she was filming an instructional video for Rexona on its new product.
Watch the video below:
Martha is no stranger to a subtly scandalous/fabulous moment online. Her cheeky ongoing collaboration with Snoop Dogg may have raised a few eyebrows, but it definitely enhanced her cultural cachet, especially with those who did not grow up with Martha Stewart on their screens.
Furthermore, the octogenarian has frequently gone viral online with her “thirst traps” like the image of herself in her East Hampton pool in the height of summer, which garnered nearly a quarter of a million likes on Instagram alone.
When was Martha Stewart in Australia?
Martha Stewart was most recently in Australia, as a part of Vivid Sydney 2025. She took part in an In Conversation event at the International Convention Centre (ICC).
During the discussion, Martha spoke about her extraordinary career, her iconic and ever-evolving lifestyle brand, her take on food, home, and design trends.
“I have made some wonderful memories travelling to Australia over the years, so I am thrilled to return for Vivid Sydney. The conversation will be fun and honest, covering many aspects of my life and career,” Martha said in a statement.
“I’m always looking for inspiration when I travel, so I’m excited to see what Sydney has to offer.”
Is Martha on Netflix Australia?
If you want to learn more about her, you should watch Martha. The documentary is currently up for two Emmy Awards. It’s nominated in both the Outstanding Documentary or Nonfiction Special and Outstanding Writing For A Nonfiction Program categories.
Directed by R.J. Cutler, the documentary delves into Martha’s journey from a teenage model to a Wall Street stockbroker. And ultimately, to being a lifestyle mogul.
However, be warned, Martha herself is not a fan of the end of the documentary.
She told the New York Times, “Those last scenes with me looking like a lonely old lady walking hunched over in the garden? Boy, I told him [R.J. Cutler] to get rid of those. And he refused. I hate those last scenes. Hate them.”
However, she added:
“I love the first half of the documentary. It gets into things that many people don’t know anything about, which is what I like about it.”
You can watch Martha now on Netflix Australia.
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