If your bathroom shelf is overflowing with serums, masks and moisturisers, you’re in good company. For years, our beauty routines have been focused on what we apply topically. But many busy women are now thinking differently. There’s a growing interest in beauty that works from within – an approach that taps into daily routines, taste, ease and consistency.
One voice driving this shift is Anna Lahey, the Australian founder of Vida Glow. What followed from her initial vision was a global beauty brand now recognised for its research-led approach. In a landscape full of quick trends, Vida Glow is committed to something steadier: real research, real testing and products designed for real life.
We sat down with Anna to hear how she balances business and family, how her philosophy shapes every product, and why ingestible beauty is becoming part of so many women’s daily rituals.
The real-life philosophy behind Vida Glow
For Anna, “real beauty for real life” isn’t a catchy phrase – it’s her lived experience. And as a busy mum, she’s certainly living it.
“Vida Glow is grounded in realness because we know life is complex, messy and unpredictable,” she told us. “My life’s never felt so full, and it’s made me even more passionate about our ‘real beauty for real life’ philosophy.”
Anna’s focus is on making beauty simple and sustainable. “As we continue to innovate, we’re focused on making consistency feel effortless,” she says. “For us, it’s about finding the sweet spot between ease, taste and clinical efficacy.”
“We recently ran a consumer trial to test our new Liquid Collagen range and 70% agreed it was the best-tasting collagen they’d ever tried. We’re making supplements that work with your lifestyle, not against it.”
Why the shift to ingestible beauty is resonating
The way women approach skincare is changing. More of us are thinking beyond creams and serums, looking for ways to support our skin appearance every day from the inside out.
“Women are more educated than ever about their skin, and there’s been a mindset shift to being proactive rather than reactive,” Anna says.
According to Vida Glow, three in four of their consumers believe ingestible beauty works better than topical skincare alone – a shift that speaks to growing confidence in this category.
“As people become more informed, they’re now holding brands to a higher standard, which is a good thing! They want to see proof of efficacy before they invest in a product.”
“We’re also seeing more experts at the forefront of skin health, including dermatologists, investing in understanding the science behind ingestible beauty and advocating for its benefits.”
What ‘science-backed’ means at Vida Glow
“Science-backed” gets thrown around a lot in beauty, but for Vida Glow, it actually means something.
“Every Vida Glow product is formulated based on clinical research, using evidence-based active ingredients at efficacious doses,” Anna shares. “Our innovation team is rigorous in testing new products and we invest heavily in double-blind, placebo-controlled trials. These are the gold standard in terms of research – they’re expensive and time consuming, but they provide the most robust evidence.”
The process always starts with women themselves: what they’re juggling, what they want to see in their skin, and what they can actually commit to each day. From there, the team dives into the research and selects clinically studied ingredients that make sense for those needs. It’s a calm, considered way of creating products, rather than chasing whatever’s trending.
That thinking flows into products like Collagen Liquid Advance, Pro Collagen+, Radiance+ and Luminous – each designed with a specific concern in mind and made to feel easy to weave into a busy routine.
Fitting beauty into a busy life
Juggling a global business (Anna recently moved her family to Spain to oversee European growth) and a busy family life, Anna knows what it’s like to be time-poor.
“Vida Glow is designed for real life. It’s beauty that doesn’t demand complicated steps or complicated regimens. You’ll see the results when you stay consistent, so my advice is to start simple. Get specific about what concerns you want to address and commit to incorporating one or two supplements daily until it becomes second nature.”
For Anna, the most meaningful part of her job isn’t the research papers – it’s the confidence women say they feel when they notice changes in the look of their skin, hair or overall glow.
“That emotional impact is what drives me,” she says.
The Weekly’s top recommendations
For those curious about ingestible beauty, Vida Glow combines research-backed formulas with everyday ease (without adding unnecessary steps to your day!).
Here’s a quick look at our favourite options:
Remember to always read the label and follow the directions for use. Always speak with a health professional if you’re unsure whether a supplement is right for you.
01
Collagen Liquid Advance
$70 ($59.50 for subscribers) at Vida Glow
Collagen Liquid Advance is a ready-to-drink option for those on the go. Each sachet contains marine collagen peptides with antioxidants and vitamin C, formulated to support the look of firmer, smoother skin and healthy hair and nails. Just tear, sip and continue with your day.
Flavours: Berry, Green Apple, Tropical
Ingredients: Natural marine collagen, vitamin C, B-Blend4 antioxidant complex
Key features:
- 5g marine collagen peptides per sachet
- Liquid format for easy daily use
- Antioxidant blend for added support
- Supports the appearance of smooth, firm skin and healthy hair and nails
Remember to always read the label and follow the directions for use.
02
Pro Collagen+
$99 ($84.15 for subscribers) at Vida Glow
Pro Collagen+ is a flavourless powder designed to mix into water, smoothies, or coffee. With collagen tripeptides, hyaluronic acid and digestive enzymes, it helps support the appearance of skin elasticity and hydration, making it simple to integrate into your day.
Ingredients: Hydrolysed marine collagen tripeptides, hyaluronic acid, digestive enzymes
Key features:
- Helps maintain the look of firmer, hydrated skin
- 2.5g collagen tripeptides per serving
- Easy-to-mix, flavourless powder
- Supports a smooth, balanced-looking complexion
Remember to always read the label and follow the directions for use.
03
Radiance+ Capsules
$95 ($80.75 for subscribers) at Vida Glow
This supplement is designed to complement your skincare routine. With plant-based actives like Mela-tech, pine bark, artichoke extract and alpha lipoic acid, it supports an even-looking, radiant skin tone and helps maintain the appearance of overall skin balance.
Ingredients: Mela-tech, French Maritime pine bark, alpha lipoic acid, artichoke extract
Key features:
- Supports the look of balanced, radiant skin
- Contains plant-based actives for skin tone
- Easy, tasteless daily capsule
- Complements your existing skincare routine
Remember to always read the label and follow the directions for use.
04
Luminous Capsules
$105 ($89.25 for subscribers) at Vida Glow
Luminous helps brighten the appearance of skin with Nano-bright and Phyto-Protect, a blend of herbal extracts. Formulated for daily use, these capsules support an even-looking, luminous complexion without adding too much effort to your daily routine.
Ingredients: Nano-Bright, Phyto-Protect
Key features:
- Supports the appearance of brighter, more radiant-looking skin
- Helps maintain an even-looking complexion
- Easy, tasteless daily capsule
- Fits seamlessly into everyday life
Remember to always read the label and follow the directions for use.
Related articles:
- The best collagen supplements to add to your daily routine
- Gut health supplements the AWW team is loving
- How to wake up with strong and shiny hair every day
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