Meghan Markle has officially renamed and launched her lifestyle brand, ‘As Ever.’
It comes almost a year after the Duchess of Sussex soft-launched the brand as ‘American Riviera Orchard.’
Sharing the news on Instagram, Meghan explained that her Netflix series With Love, Meghan was part of the reason why she changed the name.
“Last year, I had thought, ‘American Riviera, that sounds like such a great name.’ It’s my neighbourhood; it’s a nickname for Santa Barbara. But it limited me to things that were just manufactured and grown in this area,” she said in a candid video.
“Then Netflix came on, not just as my partner in the show, but as my partner in my business. which was huge. So I thought about it, and I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment, and it’s called As Ever,” she continued.
Meghan used the caption of her video to share the meaning behind As Ever.
“‘As ever’ means ‘as it’s always been’ or some even say ‘in the same way as always’. If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me. This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday,” she wrote.
What is Meghan Markle’s As Ever?
As aforementioned, As Ever is a lifestyle brand.
The official website describes the brand as:
“Created by Meghan, Duchess of Sussex, As Ever welcomes you to a collection of products, each inspired by her long-lasting love of cooking, entertaining, and hostessing with ease.
“This curated collection has been crafted to elevate your every day and inspire moments of joy.”
As for what the products are, As Ever offers a collection of herbal teas (lemon ginger, peppermint and hibiscus), crepe mix, shortbread butter cookie mix with flower sprinkles, limited-edition wildflower honey with honeycomb and, raspberry jam.
